TPBank's "Paste to Pay" feature impresses at Banking Digital Transformation Day 2025

Tính năng “Paste to Pay” từ TPBank gây ấn tượng tại Ngày Chuyển đổi số ngành Ngân hàng 2025- Ảnh 1. — TPBank 's "Paste to Pay" feature impresses at Banking Digital Transformation Day 2025

At the Banking Industry Digital Transformation Day 2025 taking place on the afternoon of May 29, Tien Phong Commercial Joint Stock Bank (TPBank) continued to make its mark by introducing one of the practical technological features, born from understanding: "Paste to Pay - Paste to transfer money".

This is an annual event organized by the State Bank with the presence of the Prime Minister and senior leaders in the industry and representatives of financial institutions.

Among a series of features and technologies in the banking and finance industry, "Paste to Pay" is a vivid demonstration of TPBank's unique approach to technology and product development strategy: constantly innovating old methods with cutting-edge technology combined with a deep understanding, even ahead of customer needs. "Paste to Pay" is the next step of ChatPay - transferring money like making a chat, helping to simplify transactions, bringing banking into the most everyday moments, in the most natural way. Understanding before being asked - "Tailor-made" technology from user habits "Paste to Pay" was born not only thanks to AI capabilities and OCR technology to recognize characters, but more importantly, it comes from a close and everyday perspective: millions of customers still transfer money by manually retrieving information from messages every day.

From there, TPBank not only meets the needs - but also goes ahead of the needs, providing the right product at the right time, in the right place, personalizing every small operation. With just one copy of transaction information from Zalo, Viber, Messenger... and pasting it into the TPBank app, the system will automatically recognize information such as account number, amount, transfer content - and pre-fill it for customers to complete the transaction in seconds, without having to manually enter it, without worrying about mistakes. Behind that operation is the smooth operation of Generative AI combined with advanced OCR OCR (optical character recognition), helping TPBank handle even unstructured messages - something that most traditional systems cannot do. Technology must be attached to life - and have a personal touch

Mr. Nguyen Hung - General Director of TPBank shared: TPBank believes that technology truly proves its power when it naturally penetrates into users' lives.

""Paste to Pay" is our way of making the bank present in every chat, every story, every small but practical financial need every day," said Mr. Nguyen Hung.

TPBank leaders shared: This is part of the strategy of personalizing the digital financial experience that TPBank has pursued for many years - from the bank that never sleeps LiveBank 24/7, TPBank App, to the financial ecosystem integrating mini-apps, e-commerce platforms, insurance,education ... TPBank does not wait for customers to come to the bank - but brings the bank to customers, right where they need it, right when they expect it. With more than 98% of transactions currently conducted via digital channels, TPBank is not only a leading bank in technology, but also a model of the connection between technology and life. TPBank's digitalization journey does not follow trends, but starts with understanding behavior - empathizing with users.

"Paste to Pay" is the latest testament to that effort - where every technological detail is "tailored" for the customer experience, and each solution aims for a unique, unique digital financial life - only available at TPBank", said a TPBank representative.

Mr. Minh

Source: https://baochinhphu.vn/tinh-nang-paste-to-pay-tu-tpbank-gay-an-tuong-tai-ngay-chuyen-doi-so-nganh-ngan-hang-2025-102250530124554313.htm