TPBank's "Paste to Pay" feature impresses at the Banking Industry Digital Transformation Day 2025

TPBank's

TPBank 's "Paste to Pay" feature made a strong impression at the 2025 Digital Transformation Day for the Banking Industry.

At the Digital Transformation Day for the Banking Industry 2025, held on the afternoon of May 29th, Tien Phong Commercial Bank (TPBank) continued to make its mark by introducing one of its highly practical technological features, born from a deep understanding of the industry: "Paste to Pay – Paste to transfer money".

This is an annual event organized by the State Bank of Vietnam, attended by the Prime Minister , senior leaders in the industry, and representatives of financial institutions.

Amidst the array of features and technologies in the banking and finance industry, "Paste to Pay" is a vivid example of TPBank's unique approach to technology and product development strategy: constantly innovating old methods with cutting-edge technological capabilities combined with a deep understanding, even anticipating, customer needs. "Paste to Pay" is the next step forward for ChatPay – transferring money as easily as a chat conversation, simplifying transactions and integrating banking into the most everyday moments in the most natural way. Understanding before being asked – A technology "tailor-made" from user habits. "Paste to Pay" was born not only from AI and OCR character recognition technology, but more importantly, from a familiar and everyday perspective: millions of customers still transfer money manually by obtaining information from text messages every day.

From there, TPBank not only addresses needs but also anticipates them, delivering products at the right time, in the right place, and personalized down to the smallest detail. With just a simple copy of transaction information from Zalo, Viber, Messenger, etc., and pasting it into the TPBank app, the system automatically recognizes information such as account number, amount, and transfer details – and fills it in for customers to complete the transaction in seconds, eliminating manual input and errors. Behind this operation is the smooth operation of Generative AI combined with advanced OCR (optical character recognition), enabling TPBank to process even unstructured messages – something most traditional systems cannot do. Technology must be connected to life – and bear a personal touch.

Mr. Nguyen Hung, General Director of TPBank, shared: TPBank believes that technology truly demonstrates its power when it naturally integrates into users' lives.

"Paste to Pay is how we make the bank present in every chat, every story, every small but practical financial need every day," said Mr. Nguyen Hung.

TPBank's leadership shared: This is part of the strategy to personalize the digital financial experience that TPBank has pursued for many years – from the 24/7 LiveBank, the TPBank app, to an integrated financial ecosystem of mini-apps, e-commerce platforms, insurance, education … TPBank doesn't wait for customers to come to the bank – instead, it brings the bank to customers, right where they need it, at the right time they expect. With over 98% of transactions now conducted through digital channels, TPBank is not only a leading bank in technology, but also a model of the connection between technology and life. TPBank's digitalization journey doesn't follow trends, but begins with understanding user behavior – empathizing with users.

"Paste to Pay" is the latest testament to that effort – where every technological detail is meticulously tailored to the customer experience, and each solution aims for a unique and distinctive digital financial life – only available at TPBank," a TPBank representative said.

Comment (0)