What are children interested in in the online world?

Understanding what kids watch online helps parents connect with their kids more easily.

Accordingly, in the period from May 2024 to April 2025, data analysis showed that children are increasingly interested in AI-based chatbots, along with the Italian-originated trend “tralalero tralala” - a type of “brainrot meme” (images, GIFs, short clips of low-quality or low-value content).

Sprunki, a musical game that combines rhythm and movement, also caught the attention of many children. Meanwhile, YouTube continues to hold its position as the most popular platform among children globally, while WhatsApp overtakes TikTok to take second place. Find out more in Kaspersky's full report.

This year’s Kaspersky report also noted a significant increase in children’s interest in AI tools. While in 2023-2024, no AI applications made it into the list of the 20 most popular applications with children, this year the “Character.AI” platform officially made it to the list. This shows that children are not only curious about AI but also actively integrating this technology into their daily digital lives.

According to statistics, more than 7.5% of children's total search keywords are related to AI chatbots, with prominent names such as ChatGPT, Gemini and especially Character.AI - a platform that allows users to create or chat with chatbots simulating fictional characters or real-life celebrities. Meanwhile, the 2023-2024 report only recorded 3.19% of keywords related to AI, and this number has doubled this year, showing the growing interest of children in this technology.

However, not all interactions with AI chatbots are completely harmless. Children may be exposed to shocking content, misinformation, or age-inappropriate topics when interacting with some chatbots, especially those created or customized by other users.

Since these platforms often rely on user-generated content and may lack robust moderation mechanisms, it is essential to have open conversations with children about how to use AI tools. At the same time, parents should also proactively set up digital monitoring applications to effectively monitor, accompany, and protect children in the digital space.

“This year’s trends show that children’s digital culture is changing at an incredible pace. Behind every trend is an opportunity to connect, and parents who take the time to find out what their children are watching, playing or searching for can open the door to meaningful conversations with them… and help children develop safe and responsible technology habits,” said Anna Larkina, Privacy Expert at Kaspersky.

BINH LAM

Source: https://www.sggp.org.vn/tre-em-quan-tam-nhung-gi-trong-the-gioi-mang-post800142.html