This impressive achievement once again affirms VinFast's prestige and position on the international stage, while also celebrating the outstanding values the brand brings to customers, contributing to shaping the future of sustainable transportation in the region.
Outperforming numerous major brands from markets such as Japan, China, Australia, New Zealand, Hong Kong, Singapore, and India, VinFast has affirmed its influence with 6 prestigious awards at the APAC Effie Awards, an award considered the gold standard for measuring the effectiveness of communication and marketing to boost business performance.
VinFast is the only Vietnamese brand to win the two most important awards of the year, including Second Prize in the Brand of the Year 2025 category and Third Prize in the Marketer of the Year 2025 category. This is a great recognition of VinFast's tireless efforts in creating, building, and developing its brand, thereby bringing positive values to the community.
Winning the Gold award in the Automotive category for the most impactful marketing campaign and innovative ideas on sales performance, VinFast is recognized for making history with its VF 3 model. Just 66 hours after opening pre-orders in Vietnam, VinFast recorded 27,649 applications, setting an unprecedented record in the domestic market. The awards committee described this as "66 hours turning expectations into history."
Winning the Gold award in the Shopper and eCommerce Marketing category, VF 3's historic success also stemmed from its pioneering sales approach. For the first time in Vietnam, automobiles were traded on e-commerce platforms and orders were closed through livestream sessions coordinated by key opinion leaders (KOLs).
With the Asia Pacific Brands award, VinFast is recognized for successfully creating a groundbreaking product and brand story, not only in Vietnam but also across the entire region.
With the Marketing Disruptor award, the VF 3 launch campaign broke conventional norms, using innovative and unconventional marketing methods to attract unprecedented public attention.
Ms. Duong Thi Thu Trang, Vice General Director of Sales and Marketing at VinFast Global, shared: “We are extremely proud and honored that VinFast has been recognized at a prestigious award like the APAC Effie Awards. These awards are not only a recognition of the vision and creativity of the VinFast team but also a motivation for us to continue pioneering, bringing groundbreaking products, and leading consumers in the green transportation revolution globally.”
VinFast continues to assert its position as a global automotive manufacturer. In Vietnam, the company consistently maintains its market leader, continuously introducing new product lines to meet diverse customer needs. In Indonesia, less than a year after its launch, VinFast quickly created a strong appeal when the VF 3 model was honored with two prestigious automotive awards: "Most Impressive Electric Newcomer" by Carvaganza Magazine and "Best Family Car" by Autofun Magazine. Not stopping there, VinFast continues to assert its brand presence in many other international markets such as India, the Philippines, the Middle East, Europe, and North America, gradually consolidating its leading position on its journey to conquer global consumers.
The prestigious awards within the framework of the APAC Effie Awards once again affirm VinFast's role in shaping and leading the green transformation revolution in the Asia- Pacific region, as well as globally. With a diverse product range and a comprehensive ecosystem, the automaker is strongly consolidating its leading position in the Vietnamese automotive market, continuing its rapid expansion in international markets through the development of its dealer and service network, and perfecting its global production capabilities.
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About the APAC Effie Awards
The APAC Effie Awards are part of the prestigious global Effie Awards system, established in the United States in 1968. With the goal of leading, inspiring, and spreading excellence in marketing effectiveness, the Effie Awards create a reputable platform to honor groundbreaking advertising campaigns. Currently, the Effie Awards are present in over 50 countries and are considered the gold standard in the communications and marketing industry.
About VinFast
VinFast is a subsidiary of Vingroup, one of the largest private corporations in Vietnam. VinFast is a purely electric vehicle manufacturer with the mission of making electric vehicles more accessible to everyone.
VinFast's product range spans from electric SUVs, electric bicycles, electric motorbikes to electric buses. The company is entering its next phase of development by rapidly expanding its global distribution and dealership network, while simultaneously strengthening its production capabilities and focusing on key markets in North America, Europe, and Asia. Learn more at https://vinfastauto.us
Source: https://baohatinh.vn/vinfast-dai-thang-tai-giai-thuong-apac-effie-award-2025-post296100.html
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