Building Dak Lak into a "world coffee destination" - Lang Son Newspaper and Radio and Television Station

Speaking with a reporter from the People's Army Newspaper, the Standing Vice Chairman of the Dak Lak Provincial People's Committee, Nguyen Tuan Ha, emphasized Dak Lak's determination to contribute to the national goal of achieving a minimum growth rate of 8% in 2025, successfully fulfilling the objectives of the 50th anniversary of the liberation of the South and the reunification of the country, and enabling Vietnam to surpass the lower-middle income level.

The landscape has been completely transformed thanks to coffee plants.

In 1975, the victory at Buon Ma Thuot marked the beginning of the campaign to liberate the South and unify the country. Fifty years later, a coffee festival deeply rooted in the Central Highlands culture, featuring a series of activities honoring the coffee plant, coffee growers, and coffee products of Dak Lak, was held in the very city considered the "capital of" of coffee. "Central Highlands" commemorates the 50th anniversary of the Victory of Buon Ma Thuot, looking forward to the 50th anniversary of the Liberation of Southern Vietnam and National Reunification (April 30, 1975 / April 30, 2025).

The Standing Vice Chairman of the People's Committee of Dak Lak province, Nguyen Tuan Ha, spoke enthusiastically about the strategy to make Buon Ma Thuot coffee and coffee products a leading and important brand in the socio-economic development of the locality, linked to the goal of a minimum growth of 8% in 2025 and double-digit growth in the period 2026-2030; successfully achieving the goals set out in the Resolution of the 13th National Congress of the Party - including the goal of commemorating the 50th anniversary of the liberation of the South and the reunification of the country, Vietnam will become a developing country with a modern industrial sector, surpassing the lower-middle income level.

According to Comrade Nguyen Tuan Ha, the coffee industry plays a crucial role in the socio-economic development of Vietnam in general, and the agricultural sector and Dak Lak province in particular. In 2024, Vietnamese coffee exports reached a value of over 5.4 billion USD, ranking among the top 10 largest export sectors in Vietnam. The coffee industry contributed 1.2 billion USD out of Dak Lak's total 1.4 billion USD in exports in 2024.

Given the value that the coffee industry brings to the province, to coffee farmers, and to coffee production businesses, Dak Lak is developing a project titled "Dak Lak - A Destination for World Coffee" to submit to the Prime Minister. The province will continue to call for investment to enhance the value and brand of Buon Ma Thuot coffee, considering this as one of the growth drivers that need to be promoted to actively contribute to the national implementation of the Government's resolution on achieving at least 8% growth in 2025 and double-digit growth in the 2026-2030 period.

Regarding this investment, on the occasion of the 50th anniversary of the Victory Day in Buon Ma Thuot (March 10, 1975 / March 10, 2025), Trung Nguyen Group Joint Stock Company held a groundbreaking ceremony for the construction of the Trung Nguyen Legend Energy Coffee Factory with a total investment value of nearly 1,000 billion VND in phase 1, promising to bring Buon Ma Thuot a leading coffee processing plant in Asia. Ms. Vo Thi Ha Giang, Director of Communications at Trung Nguyen Group Joint Stock Company, shared the company's perspective: For a country to thrive, it needs to focus on strengthening its internal capabilities. Trung Nguyen has made great efforts to build strong internal capabilities, proudly bringing Vietnamese coffee to the world. Despite complex tariffs, Trung Nguyen remains persistent and continues its efforts to conquer the three largest markets in the world: the US, China, and India.

According to Ms. Vo Thi Ha Giang, Trung Nguyen's approach is that in the process of integration, it's not just about Vietnam reaching out to the world, but also about the world coming to Vietnam. Trung Nguyen aspires to make Buon Ma Thuot the capital of robusta coffee, "the destination of world coffee," to bring the world to Buon Ma Thuot, to Vietnam...

Strengthening internal capacity for sustainable development.

Both business representatives and leaders of Dak Lak province shared and agreed that strengthening domestic capabilities is an extremely important strategic direction on the country's journey to progress. The Standing Vice Chairman of the People's Committee of Dak Lak province emphasized that the global situation is always changing very rapidly, unpredictably, and difficult to foresee. Trade wars are also an issue that requires forecasting. Therefore, businesses must be very proactive in order to have timely response solutions, thereby consolidating and enhancing their domestic capabilities for sustainable development.

Representatives of coffee production and trading businesses in Buon Ma Thuot, when speaking with us, all shared the same view: Buon Ma Thuot in particular, and the Central Highlands in general, are already very famous for their coffee products, not only in the domestic market but also internationally. The investment by businesses in processing plants for coffee products in Buon Ma Thuot and the Central Highlands region is not only a strategic production and business orientation but also an expression of gratitude to the coffee-growing region and the coffee farmers who have contributed to the renowned coffee brand of Vietnam, helping Dak Lak develop sustainably thanks to coffee cultivation.

In 1975, Dak Lak was an agricultural province with a backward economy, with basic investment capital throughout the province less than 17 million VND, and total retail sales of goods in the province only reaching about 44.5 million VND. After 50 years of liberation, coffee cultivation has helped farmers move from poverty and lack of clothing to not only having enough to eat and wear but also enjoying good food and beautiful clothes; the total product of Dak Lak province in 2024 reached over 63,356 billion VND.

Coffee plants will undoubtedly continue to play a crucial role in helping Dak Lak rise alongside the nation, successfully achieving the first goal on the occasion of the 50th anniversary of the liberation of the South and the reunification of the country, and the next two goals on the occasion of the 100th anniversary of the founding of the Party and the 100th anniversary of the founding of the nation.

Source: https://baolangson.vn/xay-dung-dak-lak-tro-thanh-diem-den-cua-ca-phe-the-gioi-5045860.html