The opening of the Amway Center in Dong Nai, a locality with strong economic growth and consistently high consumer demand, is a strategic step in Amway's roadmap of "expanding coverage, improving service quality, and enhancing customer experience" that the company has consistently pursued since 2022. With its strategic geographical and business location, the Dong Nai Center has also been chosen as Amway Vietnam's headquarters in the near future.
Amway's presence in Dong Nai not only marks market expansion but also demonstrates Amway Vietnam's strong commitment to getting closer to its distributor and consumer community in the Southeast region. The Amway Center Dong Nai is built as a comprehensive upgrade of its previous business support model, offering clear competitive advantages: distributors gain faster access to services, a more stable supply of goods, and a more comprehensive support ecosystem; consumers experience high-quality products and customer service right in their local area.
With a focus on "experience-centricity," Amway Center provides a space for customers to directly explore health, nutrition, cosmetics, and household care products. At the same time, Amway Center Dong Nai creates many practical values for distributors, from skills training and meetings to consulting and business development in a professional, modern environment consistent with Amway brand standards.
The purchasing process is also optimized thanks to the integrated Register – Purchase – Payment – Delivery (SOED) model. Distributors can purchase and pay directly at the supermarket and receive goods at the warehouse after placing an online order. The consistent operating system, providing a full range of products, SOPs, and promotional programs, helps distributors save time, improve business efficiency, and deliver a better service experience for customers.
At Dong Nai Center, distributors can experience a comprehensive ecosystem of products and services, including a product showroom, InBody machine, Home Beauty room and skin analysis machine, Home Party kitchen, and a large 300-seat meeting room for training and large-scale events. All are designed to make Dong Nai Center a “360-degree service station” – a point of connection, inspiration, and maximum support for the sustainable development journey of the distributor community.
In addition to its Business and Experience Complexes, Amway has also developed a business support center model – Mini Centers – in collaboration with Vietnam Post Corporation (VNPost) in many locations such as Ho Chi Minh City (formerly Binh Duong), Dong Thap, Da Nang, and An Giang. Mini Centers are not only showrooms or meeting places, spaces for community connection and promoting a healthy and happy lifestyle, but also play a crucial role in optimizing delivery and shortening the time it takes to get goods to consumers.
In 2026, Amway plans to continue opening mini-centers in Vinh, Bac Giang, Ben Tre, Long An, etc. This strategic expansion helps Amway access potential markets, expand its customer base and network of new distributors, while strengthening its foundation in existing markets and increasing the density of "brand touchpoints" in key areas.
Furthermore, on November 18th, Amway also inaugurated its Central Warehouse in Ho Chi Minh City (formerly Binh Duong) with an estimated total investment and operating cost of US$12 million (equivalent to VND 300 billion) over 5 years and an area of over 5,000 m². The Amway Vietnam Central Warehouse is considered a strategic and groundbreaking project. This project marks a significant milestone in Amway Vietnam's business model transformation journey, while also strengthening its modern logistics foundation to meet the strong growth demands over the next 5 years.
At the opening ceremony, Amway donated 200 million VND to the Dong Nai Provincial Youth Union and the Tam Hiep Ward People's Committee to support social welfare activities in the province. This not only demonstrates a sense of responsibility but also represents Amway's long-term commitment to contributing to improving the quality of life and promoting socio-economic development in the locality. This meaningful gift is a token of gratitude and sincere sharing from Amway to the community where the company is committed to sustainable development.
“The opening of Amway Center Dong Nai clearly demonstrates Amway’s commitment to its long-term investment strategy in Vietnam. We are not just opening another service point, but are creating business and experience centers that bring real value to customers and sustainable development opportunities for the Distributor community. Dong Nai is a dynamic market with great potential, and we believe that the presence of Amway Center will contribute to positive changes and open up new, inspiring journeys.”
Ms. On Minh Hang, Deputy General Director of Amway Vietnam, shared:
The opening of the Amway Center in Dong Nai is not just a launch event for a new facility, but also a strategic step to enhance brand recognition, improve customer experience, and create sustainable growth momentum for the entire market.
Source: https://daibieunhandan.vn/amway-khai-truong-khu-phuc-hop-kinh-doanh-va-trai-nghiem-tai-dong-nai-10400520.html
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