Azerbaijan participates in ITE HCMC 2025 for the first time

On September 4, the Ho Chi Minh City International Tourism Fair (ITE HCMC 2025) officially opened with the participation of many domestic and foreign businesses and tourism agencies. This year, Azerbaijan participated in ITE HCMC 2025 for the first time with a national pavilion, introduced by the Azerbaijan Tourism Department in coordination with businesses.

The presence at ITE HCMC 2025 helps Azerbaijan promote the country's image and at the same time demonstrate its desire to build long-term cooperation with Vietnam and ASEAN. The Azerbaijan Tourism Board and large enterprises such as Absheron Hotel Group, MICE & Travel directly introduce tourism services and products at the event.

Azerbaijan's booth attracts the attention of visitors. (Photo: Embassy of Azerbaijan in Vietnam)

The booth not only displays destination information, but also hosts meetings between business representatives, facilitating the connection of partners and the search for new markets. With its rich heritage, strategic location between Europe and Asia, and a dynamically developing hotel industry, Azerbaijan is expected to bring diverse experiences to Vietnamese tourists.

This is considered an important step forward, paving the way for new tourism initiatives, business exchanges and cultural projects, thereby enhancing people-to-people exchanges, consolidating friendship and strategic partnership between the two countries.

Source: https://thoidai.com.vn/azerbaijan-lan-dau-tham-gia-ite-hcmc-2025-216123.html