Provide multidimensional information
Binh Thuan has a total agricultural land area of 702,782 hectares, of which agricultural land is 356,746 hectares, with main crops such as rice, dragon fruit, rubber, cashew and various fruit trees. In addition, the province is also one of the country's major fishing grounds, strongly developing in the field of seafood production, processing and export. One of those results is the restructuring in the field of cultivation in recent times, developing large-scale, concentrated production, associated with preservation, processing and consumption according to the value chain on the basis of promoting the province's important advantageous products, the crop structure has changed in the right direction... As a result, in 2024, the whole industry achieved and exceeded 11/13 planned targets, the growth rate of added value in the agricultural, forestry and fishery sector is estimated at 3.07% above the plan of 3 - 3.2%. In the first half of 2025 alone, the growth rate of the province's gross domestic product in the agriculture, forestry and fishery sector increased by 4.29%...
The achievements of Binh Thuan's agricultural sector, in addition to the efforts of the province, the sector and localities, also have the contribution and support of the official press, which is the mouthpiece of the Party Committee, the government and the people in the province, and at the same time is the information bridge between the Party, the government and the local people. As assessed by Mr. Le Thanh Son - Deputy Director of the Department of Agriculture and Environment of Binh Thuan: The press in general and Binh Thuan Newspaper and Radio in particular have a profound influence on the development of the province's agriculture. Thereby, contributing to changing the face of the agricultural sector by providing multi-dimensional information, promoting propaganda, promotion, applying technology and connecting value chains. Thanks to the press, farmers and businesses have more information, connecting tools to improve production efficiency, increase product value and expand the market. In addition, the press is an official communication channel that helps the agricultural sector to propagate and comprehensively and effectively implement the Party's policies and guidelines, the State's laws, and the sector's activities such as agricultural production, forest protection and development, and new rural construction. Many new technical advances are reported by the press to help people access, apply, and expand production, contributing to improving productivity, quality, efficiency, and competitiveness of agricultural products in the province, increasing income and significantly improving people's lives. In the work of preventing and combating natural disasters and responding to climate change, the press also plays a role in transmitting information, promptly issuing warnings so that people can proactively prepare and prevent, especially during times of unusual weather and natural disasters that affect agriculture and life.
Connecting role
From the perspective of Mr. Pham Cong Ba - Deputy Head of the Department of Technical Transfer and Training Information (Provincial Agricultural Extension Center): The press does not simply propagate one-way agricultural policies but contributes with the agricultural extension staff to strongly appeal to the thoughts and aspirations of farmers through a series of articles reflecting the current production situation. From there, change inherent thinking and traditional practices to move towards new, progressive, civilized and effective things.
For example, in the field of cultivation, the topics of propaganda and demonstration models, promotion of technical advances in rice, corn and crop production, especially the introduction of new varieties, transfer of intensive farming techniques, and socialization programs of seed work. According to Mr. Ba, in the context of digital transformation in agriculture being considered an inevitable trend for the development of sustainable agriculture, the press plays a pioneering role in promoting the application of technology. The breakthroughs and pioneering of the press have contributed to guiding and bringing the propaganda and promotion work of the agricultural extension system to access new information and models...
As a direct agricultural producer, Mr. Tran Duc Tuan - Director of Sen Nui General Service Cooperative (Dong Ha, Duc Linh) commented: From paper newspapers, online electronic newspapers and now image media, the press field with sharp tools has penetrated into every corner, providing multi-dimensional information and reflecting the reality of production efficiency. The press is flexible in coordination, approaching the reality of models, grasping the aspirations of farmers, is a place where farmers can reflect their opinions, be understood, and be assisted in legitimate issues. Especially when facing the "storm" of mixed right and wrong information, the mainstream press shows its orientation, helping readers, viewers, including farmers, have the most accurate view, reflecting the truth.
In reality at Sen Nui Cooperative, the press is a bridge connecting producers to consumers. At the same time, it contributes to improving farmers' thinking in applying modern, effective farming methods and protecting the environment. Especially through press communication, agricultural cooperatives and farmers are aware of their rights and responsibilities in safe production and quality assurance. Thereby helping people connect trade between buyers and sellers, farmers aim to stand firm in the trade forum...
From the special "mission" of the press to contribute to the flow of economic and social development, readers in general and the people have trusted and expected the provincial press to continue to accompany the people in developing the economy and life, and to fulfill its role as a representative of the interests of farmers and consumers.
Entering a new stage of development, an era of growth, the country is in the stage of reorganizing, innovating the organization, apparatus, improving the quality of activities, in which the press industry is no exception. Therefore, journalists also need to focus on improving the quality of press products, better performing assigned tasks, contributing to innovation, improving the quality and effectiveness of press and communication work in general and communication in the agricultural sector in particular, contributing to promoting the development of the agricultural sector.
Source: https://baobinhthuan.com.vn/bao-chi-gop-phan-thuc-day-phat-trien-nganh-nong-nghiep-131143.html
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