Top Japanese video game developers such as Nintendo and Capcom are accelerating efforts to bring their iconic game characters and worlds to the big screen, aiming to expand their global influence and diversify their revenue streams.
Nintendo plans to release the animated film "The Super Mario Galaxy Movie" in April 2026, followed by a live-action film adaptation of "The Legend of Zelda" in May 2027.
Last August, the company also restructured a subsidiary to strengthen its events and merchandise business tied to movie characters.
The move comes after the huge success of "The Super Mario Bros. Movie" (2023), a collaboration with Illumination (USA) that broke many box office records and boosted sales of games of the same brand.
Mr. Shigeru Miyamoto - the "father" of Super Mario - believes that movies are a "new door" to help fans connect with Nintendo products, while contributing to building a sustainable brand.
Meanwhile, Capcom continues to exploit its famous brands through movies. Since " Street Fighter" (1994), the company has participated in the production of 21 films, including "Resident Evil" and "Monster Hunter." A new "Street Fighter" film is scheduled to premiere in October 2026.
Analyst Hideki Yasuda of financial company Toyo Securities said that exploiting intellectual property helps Japanese game companies increase brand recognition and create a synergy effect between games and movies, attracting both old players and new generations of audiences./.
Source: https://www.vietnamplus.vn/cac-hang-nintendo-va-capcom-mo-rong-vu-tru-game-len-man-anh-rong-post1071202.vnp
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