The death of Vietnamese music videos

Not long after its release, Hung Huynh's MV "Chang the gom mat" disappeared from YouTube after a plagiarism scandal. This is the worst possible ending for a music product.

It is very rare for a MV to be removed from the platform after its release. Before Hung Huynh and Tuan Hung removed the MV themselves. Golden Apple because of receiving too many negative reactions from the audience. Furthermore, Son Tung was forced to remove the MV. There's No One At All Because of sensitive images, public opinion has strongly criticized these products. These are the dedicated products of each artist, but everything has "gotten down the drain".

Heavy damage

Hung Huynh is a new face in the Vietnamese music market, known from the game show Anh trai say hi. Before releasing his first MV, Hung Huynh had the opportunity to promote the name "Chang the mung mat" in front of hundreds of thousands of online viewers in the final round of Rap Viet season 4. Obviously, the male singer had a dream start for the MV to mark his name on the Vietnamese music race.

After one day of release, MV Can't close my eyes started off well. Fans of Hung Huynh and fans from Anh trai say hi poured in to support the MV. But then, Hung Huynh faced mixed reactions. First, the male singer's song was considered too bland. Next, the MV Can't close my eyes suspected of plagiarism.

Hung Huynh's apology and the act of hiding/removing the MV on YouTube is an acknowledgement from the male singer to the plagiarism accusations from the audience. However, the problem is that Hung Huynh's apology continues to receive backlash because it does not go straight to the point. Furthermore, the cryptic post by Hung Huynh's collaborator - the producer who made the music for the song - does not help at all, but only adds fuel to the fire.

From an MV that was close to entering the "trending top", Can't close my eyes has basically been canceled. With his first product, Hung Huynh did not invest too much in the MV. But with that many camera angles, costumes, studio settings and cameos, the production cost was calculated at several hundred million.

An MV invested in, along with countless efforts to promote, Hung Huynh's "golden" moments on Rap Viet season 4 are considered lost. The male singer and his crew can only blame themselves for being caught up in the worst thing in a music product. Plagiarism of a song can be vague to determine, but duplicate images between MVs will be easily "spotted" by the audience.

Hung Huynh is greatly influenced by Kpop idols.

Lesson for Hung Huynh

MV work Can't close my eyes There are many similar images to Jungkook's MV Standing Next to You that could have come from 2 scenarios: The MV idea was Hung Huynh's, conveyed to the director build script, visual line. Or the script, visual line comes entirely from the creative role of the director/MV crew and Hung Huynh puts his trust in his collaborators.

Regardless, Hung Huynh, as the product manager, has also received criticism. That is the harshness for music artists operating in the market, when the requirements for them are increasing. Not only doing their role well, singers/rappers now need to control the entire product creation process well, otherwise they can fall into a trap at any time.

The time when many Vietnamese music products copied other markets has long passed. Just one duplicate scene in the MV, the artist will be condemned. Especially in the case of Hung Huynh, when he was suspected of plagiarism. Jungkook (BTS), he faces enormous pressure from the largest fan community in Kpop today.

Strong reaction from audience to MV Can't close my eyes shows a positive signal of a market that is being "scrutinized" more closely and has harsh criticism from the audience - the people who decide an artist's career.

From the cases of Tuan Hung to Hung Huynh, the tragedy of having to remove MVs is a warning for all artists to be as serious and meticulous as possible before releasing a product. The understanding of many current audiences can detect a cliché song, a song with an old-fashioned way of making, and even low-quality MVs.

Looking at it from another perspective, after the stumble, Hung Huynh handled it professionally by hiding the MV, instead of continuing to be stubborn, letting the MV receive a "wave" of criticism to create a reverse media effect like Pickleball . After all, Hung Huynh is still a young and potential face of the market.

Few singers dare to release MVs with strong investment and promotion right from the product launch like Hung Huynh. Can't close my eyes is a valuable lesson for Hung Huynh later. As a singer trained in Korea, deeply influenced by Kpop, when returning to Vietnam and following that path, Hung Huynh had to solve the problem of how to not be in the shadow of famous idols.

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