The double title at the Vietnam Creative Advertising Awards - Van Xuan Awards 2024 once again affirms that the program "Vietnamese Family Home" brings profound humanistic values when it not only supports difficult circumstances, but also strongly spreads positive things to the community.
On the evening of December 21, at Nguyen Hue Walking Street (District 1, Ho Chi Minh City), the Ministry of Culture, Sports and Tourism, Ho Chi Minh City People's Committee, Vietnam Advertising Association and VINAMA Media Joint Stock Company jointly organized the Vietnam Creative Advertising Awards 2024 - Van Xuan Awards 2024.
The award ceremony was impressive with memorable moments, honoring outstanding contributions in the creative advertising industry of individuals, organizations and businesses.
In 2024, with over 1,200 entries – a 50% increase compared to 2023 – the Awards attracted attention and contributions from many outstanding individuals, businesses, and brands nationwide. After a fair selection and evaluation process, the most promising candidates were officially announced at the Gala Awards Ceremony on December 20th and 21st, 2024.
With a meaningful message about the community and a strong spread of love for orphans - the "seeds" that need support, support and protection from society, the Vietnamese Family Shelter program once again affirmed its humane values when winning a double title at the Vietnam Creative Advertising Awards - Van Xuan Awards 2024. Accordingly, the Vietnamese Family Shelter was honored in two categories: "Most Favorite Creative Brand" and "Most Impressive CSR Campaign".
Speaking at the awards ceremony, Mr. Tran Dinh Tai – Deputy General Director of Hoa Sen Group – expressed his pride that the "Vietnamese Family Shelter" program was honored at the Vietnam Creative Advertising Awards – Van Xuan Awards 2024. According to Mr. Tran Dinh Tai, the award is the result of the collective efforts of the Group. The Deputy General Director of Hoa Sen Group also extended his sincere gratitude to the local authorities for their cooperation and support in organizing meaningful activities. At the same time, Mr. Tai expressed his deep appreciation to the Chairman of Hoa Sen Group, the entire staff, the artists, and the community for their contributions to all of the company's charitable activities.
“This is the second time that the Vietnamese Family Home program and Hoa Sen Group have received the Vietnam Creative Advertising Award – Van Xuan Awards. I feel very happy that the tireless efforts of Hoa Sen Group and all the members of the program's team have been recognized. I would like to express my special thanks to Mr. Le Phuoc Vu – Chairman of the Board of Directors of Hoa Sen Group, who has always devoted himself to contributing to society through a series of community projects and most recently the program 'Vietnamese Family Home'.
In addition, we would like to express our gratitude to the program team - Bee Comm Company, the units and all employees of the Group who have contributed to the Vietnamese Family Home program over the past time. I would also like to express my sincere thanks to all the artists who have silently worked together to build a truly meaningful program. In particular, we would like to deeply thank the local authorities who have always created the best conditions for Hoa Sen Group to carry out its projects. Once again, I would like to express my sincere thanks to the audience, those who love the Vietnamese Family Home program! " , Mr. Tran Dinh Tai said at the award ceremony.
After nearly 3 years of broadcasting, Vietnamese Family Home has spread to every home in localities, remote areas, and ethnic minority areas across the country to organize the program. With 122 episodes up to now, Vietnamese Family Home has supported 366 families in difficult circumstances in 43 provinces and cities. The program has also been filmed in 20 localities from North to South including: Ho Chi Minh City, Dong Nai, Tien Giang, Binh Duong, Nghe An, Soc Trang, Ba Ria - Vung Tau, Ben Tre, Binh Phuoc, Vinh Phuc, Quang Nam, Lam Dong, Khanh Hoa, An Giang, Yen Bai, Binh Dinh , Hau Giang, Dak Lak, Ha Nam and Quang Binh.
Currently, the total amount of money that Vietnamese Family Home has given to the circumstances has reached nearly 12 billion VND. Since then, the program has effectively supported families in reducing the economic burden and ensuring that children can go to school. In addition, Hoa Sen Group also supports repairing and building new houses, and providing comprehensive care for the children in the program. Not only that, the support of the artists participating in the program is also a great source of motivation for the children. The total amount of money that guest artists, donors, customers, partners of Hoa Sen Group and millions of viewers watching the program across the country have donated is more than 23 billion VND to join hands to help the children in the program.
The Vietnamese Family Shelter program provides a humane platform for families affected by the Covid-19 pandemic and orphaned children from disadvantaged backgrounds across the country, helping them alleviate their suffering with timely material support. With the help of guest speakers, families will participate in challenges for a chance to win prizes from the program, especially in the final logo draw. Each prize logo awarded by the Vietnamese Family Shelter program represents understanding and empathy for those less fortunate in society.
As a production unit, Bee Media Company (BEE COMM) is honored to work with Hoa Sen Group to create television programs with profound humanistic values.
Mr. Tran Dinh Phuong - Deputy General Director of Bee Media Company, representative of the program production unit said: "As the unit implementing the Vietnamese Family Home program, we are extremely proud that the project has received the attention of society and left an impression on the public. The fact that the program has been continuously honored and appeared in nominations for prestigious awards and especially the honor of receiving the Vietnam Creative Advertising Award in 2024 is a testament to the efforts of everyone. That is also the motivation for the program production team, together with Hoa Sen Group, to continue spreading messages of love to the community" .
From being a guest artist to becoming the host of the "Vietnamese Family Shelter" program, MC Dai Nghia said he was very happy to have the opportunity to be involved with the program in this new role. According to him, "Vietnamese Family Shelter" not only has profound humanitarian value in supporting hundreds of disadvantaged families, but also because of its strong spread of positive things, touching the hearts of millions of people.
“I had the opportunity to be more exposed to the situations and stories that the program was looking for. At that time, I understood why over the years, Vietnamese Family Home has always received so much attention and love from a large audience. The fact that Vietnamese Family Home was honored in 2 categories at the Vietnam Creative Advertising Awards 2024 this time is very meaningful for the program. It shows that the images and clips from the broadcast episodes have been widely replicated, not only in the provinces and cities that the program visited but also spread throughout the country. Besides, there are also many philanthropists, donors, etc. interested in the stories that the program shares. That is a very happy thing for the program's production team.
In particular, this award organized by the Ministry of Culture, Sports and Tourism also shows that Vietnamese Family Home is not only a television program but also has cultural value. From the program, viewers can look back at their family's story to see that they are still lucky, still very happy to have their parents by their side and know how to love their family more. That is a very beautiful cultural feature that the program has conveyed" , the male MC shared.
By focusing on topical issues , "Vietnamese Family Home" has created a distinctive impression, scoring points with many touching moments between artists and contestants. "Vietnamese Family Home " has attracted significant attention from the press and media, with over 6000 articles mentioning the program, and is considered a leading community project today.
Through its efforts to foster community engagement, spread positive values, and share good things in society, the Vietnamese Family Home has received numerous prestigious awards, including: the Kotler International Award 2024 in the Excellence Impactful Community category; the Vietnam iContent Awards 2024 in the Community Organization category; Top 1 most outstanding community campaign on social media in the construction industry in the first half of 2024; ranked among the TOP 10 hottest TV programs on social media in 2024 by Younet Media; nominated for the WeChoice Awards 2024 in the Project for My Vietnam category, along with many other awards and nominations.
At the Vietnam Creative Advertising Awards – Van Xuan Awards 2023, "Vietnamese Family Home" achieved an impressive victory, being honored in two categories by the Ministry of Culture, Sports and Tourism: "Best Brand with Meaningful Social Activities/Best Brand for the Community" and "Integrated Advertising and Communication".
With the enthusiasm of the Organizing Committee, Sponsors, accompanying artists, volunteers as well as benefactors, the program has created a "fairy tale in everyday life" in a realistic and meaningful way. Through the Vietnamese Family Home , Hoa Sen Group not only wishes to extend a helping hand to orphans but also hopes that the program can be a connecting thread between difficult circumstances and benefactors. So that the arms of kindness will be extended, so that orphans are not left behind, opening the door to help them towards a better, brighter future.
The "Vietnamese Family Home" program airs at 8:20 PM every Friday on HTV7. The program is produced by Bee Media Company in collaboration with Ho Chi Minh City Television, with the support of Hoa Sen Home Building Materials & Interior Design Supermarket System (Hoa Sen Group) and Hoa Sen Plastic Pipes – Leading the Source of Happiness.
HOA SEN GROUP
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