CIEIE 2025 promotes regional e-commerce cooperation

The 2025 China International Industry and E-Commerce Expo (in Vietnam) opens up many opportunities to connect sources of goods, technology, and operations in the e-commerce sector.

Positioning Vietnam as a new destination for e-commerce supply chains

On December 1, in Ho Chi Minh City, the China International Industry and E-commerce Exhibition (in Vietnam) 2025 - CIEIE 2025 officially opened at the Sky Expo Vietnam Convention and Exhibition Center. The event was organized by the Trade Industry Committee of the China Council for the Promotion of International Trade (CCPIT) in coordination with relevant units, taking place until December 3, 2025. This is a large-scale activity, aiming to connect sources of goods, technology, operational solutions and expand cooperation in the field of e-commerce .

Delegates perform the ribbon-cutting ceremony to open the CIEIE 2025 Exhibition. Photo: Minh Khue.

CIEIE 2025 brings together more than 300 enterprises from China, Vietnam, Indonesia, Malaysia, Thailand and many other countries, introducing more than 2,000 brands and attracting over 15,000 professional visitors. The event contributes to positioning Vietnam as an emerging destination for e-commerce supply chains , in the context of increasing demand for market expansion and finding production and operation partners.

Notably, at the same time, a series of specialized exhibitions also took place, including: Vietnam E-commerce Product Selection Exhibition; Vietnam International Exhibition on Consumer Electronics and Information Technology; Vietnam Smart Technology Product Exhibition; Vietnam Household Electrical Product Exhibition. Organizing many events simultaneously within the same framework creates a diverse display ecosystem, meeting the needs of businesses in searching for new products, operating solutions and technologies.

Domestic and international delegates visit booths at CIEIE 2025. Photo: Minh Khue.

Participating in the exhibition, domestic and international enterprises displayed and introduced product groups covering 10 key areas, including: High-end lifestyle products, cosmetics and personal care, mother and baby - pets, food and beverages, fashion accessories, outdoor equipment and cold chain, consumer electronics, 5G communication equipment, artificial intelligence products and drones, and new energy solutions - smart homes and healthcare.

Connecting businesses to optimize e-commerce operations

Notably, within the framework of the exhibition, many outstanding activities will be held such as: Forum for high-quality development of China - Vietnam e-commerce; Vietnam Investment Forum, 2025 cross-border KOL livestream event "Shopping on the cloud - New vision of livestream"; Vietnam Online Business Conference, along with supply - demand connection programs (B2B Matching) and display of typical products.

CIEIE 2025 acts as a bridge for trade and technology cooperation between China, Vietnam and Southeast Asia, aiming to build an open, efficient and sustainable e-commerce ecosystem. Photo: Minh Khue.

These activities not only provide information on technology trends and digital transformation, but also create a direct trade bridge between e-commerce platforms and businesses in the production and supply chain, contributing to promoting sustainable e-commerce development in Vietnam.

In particular, during the exhibition, many in-depth activities were organized to support businesses in optimizing their e-commerce strategies and operations, bringing together representatives from Alibaba, Amazon, TikTok, PingPong and BH Media. The contents focused on shopping trends, regional logistics, multi-channel growth and cross-border e-commerce policies .

Businesses introduce products and services to customers and partners at the exhibition. Photo: Minh Khue.

The Organizing Committee said that CIEIE 2025 was formed from the actual needs of e-commerce businesses. In the context of a rapidly changing market, many units have difficulty converting hot-selling products into long-term strategies, or maintaining a stable supply of goods during the peak promotional season. Testing new products is risky, making the need to sample small batches, even deliver individual units for testing, more urgent than ever.

In addition, operational issues such as multi-warehouse logistics, COD payments, and return processing continue to be major challenges. Therefore, the exhibition is designed as an integrated platform, helping businesses access products, factories, supply chains, and operational services in the same space, shortening the time to evaluate and deploy.

With the specialization of each activity, CIEIE 2025 hopes to provide businesses with a comprehensive view of goods sources, product trends, new technologies and e-commerce operation solutions. Thereby, the event plays the role of a bridge for trade and technology cooperation between China, Vietnam and Southeast Asia, towards building an open, efficient and sustainable e-commerce ecosystem.

Thanh Minh

Source: https://congthuong.vn/cieie-2025-thuc-day-hop-tac-thuong-mai-dien-tu-quy-mo-khu-vuc-432844.html