Press agencies need to share responsibility for media training with schools.

That is the opinion of Mr. Pham Quy Trong, Deputy Head of Department of Locality 3 - Central Propaganda and Mass Mobilization Commission.

At the seminar "Media training from Innovation to the New Era" organized by Thanh Nien Newspaper this morning, December 9, Mr. Pham Quy Trong, Deputy Head of Department 3 of Localities - Central Propaganda and Mass Mobilization Commission, gave practical comments and directions to promote media and journalism training in the current special context.

Press and media are closely associated with the process of nation building.

Mr. Pham Quy Trong acknowledged: "In the context of a global transformation under the impact of the digital economy , artificial intelligence (AI) and multimedia platforms, our Party and State always identify: developing modern, professional and humane press and media is a central task, associated with building Vietnamese culture and people, and is an important component of the cause of building and defending the Fatherland in the new situation".

Mr. Pham Quy Trong shared at the seminar on media training

PHOTO: INDEPENDENCE

Mr. Trong believes that the press is entering a period of dynamic transformation, from "print newspapers - electronic newspapers" to a converged - multi-platform - data-driven newsroom. The emergence of synthetic AI, generative AI, data analysis tools, and smart content management systems leads to a double challenge: Press agencies change very quickly, while training programs change slowly. The gap between students' digital skills and actual requirements is growing while future journalists and media workers must be able to combine expertise + technology + data.

Regarding the innovation results of journalism and communication training institutions, Mr. Trong commented that the schools have made efforts to gradually update their curricula in a modern and integrated direction; approach convergent and multi-task newsroom models; enhance digital skills training, multimedia production, data analysis and expand cooperation with businesses, press agencies and social organizations.

Need to strengthen "triple-party" cooperation in media training

"However, there are still some limitations in current journalism and media training, such as the training program framework in many places has not kept up with the development of technology, especially skills related to AI, data, and multi-platform content management. In addition, facilities, digital newsroom lab models, and multimedia studios are still lacking in uniformity; students in many schools have not yet practiced actual working processes."

Media students at the seminar "Media training from Innovation to the New Era"

PHOTO: INDEPENDENCE

"In addition, the coordination between schools - press agencies - technology enterprises is not really close, and has not formed a complete value chain in training media human resources," Mr. Trong acknowledged.

From the above shortcomings, Mr. Trong believes that it is necessary to strongly innovate the thinking about journalism and media training in the digital age. Training programs need to focus on the ability to apply AI and data; the ability to work on multiple platforms; the ability to analyze user data; the ability to communicate policies; professional ethics and digital citizenship responsibility.

Mr. Trong especially emphasized the strengthening of "three-way" cooperation: schools - press agencies, media - businesses.

"Training institutions cannot stand outside the rapid changes of technology and the market. This is an inevitable model to create human resources suitable to practical requirements. Thank you Thanh Nien Newspaper and press agencies for sharing and shouldering the training responsibility with the university," Mr. Trong shared.

At the same time, Mr. Trong said that with a sense of responsibility, the Central Propaganda and Mass Mobilization Commission is committed to continuing to accompany and closely coordinate with the Ministry of Education and Training, universities, press agencies and businesses to contribute to building high-quality media human resources to meet the requirements of the new era.

Source: https://thanhnien.vn/co-quan-bao-chi-can-chia-se-trach-nhiem-dao-tao-truyen-thong-voi-nha-truong-185251209152914134.htm