This is a program to stimulate tourism in 2025 by the National Tourism Administration with the theme "Vietnam - Travel to Love," featuring many new products, attractive special service packages, and preferential prices to enhance experiences for domestic and international tourists, including international tourists returning to Da Nang.
The program is supported by Da Nang International Airport Terminal Exploitation Joint Stock Company, Da Nang Tourism Association and local authorities, Sungroup Corporation, Railway Transport Joint Stock Company, and businesses providing accommodation, shows, travel services, tourist attractions, food and beverage services, shopping, transportation, etc.
The program will run throughout 2025, focusing on three main periods: celebrating the 50th anniversary of the liberation of Da Nang City (from March 15th to April 15th), celebrating National Day on September 2nd (from August 30th to October 31st), and welcoming Christmas and the New Year 2026 (from December 1st to January 1st, 2026).
The city offers free admission to the Marble Mountains, the Cham Sculpture Museum, and the Fine Arts Museum on major holidays; and free admission to the new Da Nang Museum.
Da Nang Downtown will organize many programs to attract tourists in 2025.
PHOTO: KIM LIEN
In 2025, Da Nang City will host more than 20 festivals, including the International Fireworks Festival, flower float and boat parades, traditional boat races, water sports demonstrations, paragliding, hot air ballooning, the Quan The Am Festival, the Da Nang Food Tour Festival, the Asian Golf Tourism Conference, the Asian Film Festival, the beach tourism season, the Da Nang Enjoyment Festival, the Vietnam-ASEAN Festival, the Vietnam-Japan Festival, the Vietnam-Korea Festival, and the Da Nang Christmas and New Year 2026 Festival...
In particular, nearly 200 tourism service businesses are offering more than 30,000 gift vouchers with free or discounted prices ranging from 20% to 50% at tourist attractions, shows, accommodations, transportation services, restaurants, etc.
The shows along the Han River in 2025 will continue to be revamped.
PHOTO: KIM LIEN
For example, Sun Group is offering entrance tickets to Sun World Ba Na Hills tourist area for residents of Central and Central Highlands provinces and cities at only 350,000 VND/person (a reduction of nearly 50%), while Da Nang Downtown is offering game tickets at 125,000 VND/person from March 10th to April 15th.
Combo packages include 2 nights at 3-5 star hotels and Ba Na cable car tickets from 990,000 to 1,790,000 VND/person, plus complimentary show tickets; combo packages include 2 nights at 3-5 star hotels and Danang Downtown experience tickets from 799,000 to 1,490,000 VND/person.
Commitment to service quality control
Visitors can also experience Da Nang's cuisine with a culinary passport, offering a 10% discount on brands within the 43Town chain. 30,000 culinary passports are being given away to visitors.
Nighttime entertainment options include Bach Dang pedestrian street, An Thuong tourist street, Han River cruises, and art shows, with prices starting from 499,000 VND per person.
The Bach Dang Street area continuously hosts festivals to entertain tourists.
PHOTO: NGUYEN TU
Tourists booking Da Nang travel packages through travel agencies and the OTA Traveloka website receive over 20,000 free vouchers and discounts of 20-50% on accommodation, entertainment, tourist attractions, food, shows, and discounted Green SM taxi fares for travel within Da Nang city.
For international visitors returning to Da Nang City, over 12,000 free vouchers and discounts of 20-50% on services are offered.
According to Ms. Truong Thi Hong Hanh, Director of the Da Nang City Department of Tourism, along with incentives, the Department of Tourism coordinates with associations, societies, and units participating in the program to control and ensure service quality, improve the effectiveness of the stimulus program, and contribute to strengthening the brand of Da Nang as a safe, attractive, and hospitable destination.
The stimulus program is part of Da Nang City's plan to attract 11.9 million visitors, including 4.8 million international tourists, with revenue from accommodation, food, and travel exceeding 36,000 billion VND.
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