The event, organized by the Hanoi Investment, Trade and Tourism Promotion Center (HPA) in coordination with the People's Committee of My Duc District, took place at the Yen Vi Village Stadium, Huong Son Commune, My Duc District.
The fair attracted 120 businesses, cooperatives, and OCOP (One Commune One Product) entities from 22 provinces/cities and localities to display and introduce their products, including Ninh Binh, Cao Bang, Dien Bien, Yen Bai , Hung Yen, Tuyen Quang, Thai Nguyen, Thanh Hoa, Quang Ninh, Quang Nam, Dong Nai, Bac Giang, Lam Dong, Nghe An, Dak Nong, Vinh Phuc, Thai Binh, Binh Duong, Binh Phuoc, Ha Giang, and Son La.

Participating businesses will showcase and introduce 1,000 product lines including agricultural products, food, beverages, fish sauce, tea, vegetables, fresh fruits, dried fruits, honey, milk and dairy products, handicrafts, OCOP products, etc. Alongside the fair, there will be promotional activities, trade fairs, and networking events to connect businesses selling the goods.
According to Le Van Trang, Vice Chairman of the People's Committee of My Duc District, there are currently 44 OCOP products in the district that have been certified by Hanoi City with 3 stars or higher, including 1 product with 5 stars, 21 products with 4 stars, and 20 products with 3 stars... In addition, there are also characteristic products such as Huong Pagoda wild vegetables, Huong Tich apricots, Huong Tich apricot wine, and yam cakes...

“The 2024 Trade and Tourism Promotion Fair is a special highlight during the 2024 Huong Pagoda Festival. During the fair, production facilities in My Duc district will showcase many typical products of the district such as silk, silk scarves, paintings, lotus silk scarves, wine, vegetables, and specialty fruits like Huong Tich apricots and various types of Huong Pagoda wild vegetables…”
From a consumer's perspective, Ms. Nguyen Thi Nga, residing at alley 85 Nguyen Luong Bang (Dong Da district), shared that organizing the trade fair and exhibition to introduce OCOP products has given pilgrims visiting Huong Pagoda during the New Year more opportunities to access Huong Pagoda specialties such as wild vegetables and yam cakes, ensuring quality and traceability.

Speaking at the opening ceremony, HPA Deputy Director Bui Duy Quang stated that the event is an opportunity for participating units to promote their brands, enhance product value, and contribute to the preservation of traditional crafts, culture, and tourism in the locality. Consumers attending the fair will not only have access to high-quality goods and regional specialties but also experience typical tourism services of the Huong Pagoda Festival.
The fair reflected HPA's efforts to promote the cultural and historical value and image of the Huong Son scenic area and the Huong Pagoda Festival to domestic and international tourists.
At the same time, the event aims to promote the introduction of traditional craft products and local specialties, and to advertise tourist destinations to locals and visitors. This will stimulate domestic consumption within the framework of the Huong Pagoda Festival, increase total retail sales of goods and services, and meet the shopping and experiential needs of Hanoi residents and tourists.
Source






Comment (0)