"Polishing" the market of wooden handicrafts

Despite difficulties, many furniture store owners continue to maintain production.

(VLO) Interior decoration trends have changed a lot when the need to build a home is emphasized, consumers are willing to pay for quality, multi-functional interior products.

In particular, wooden furniture and handicrafts still find their own place, local enterprises have made changes in production technology, updated market trends to diversify products.

Consumers still prefer

In the current market, wooden furniture and handicrafts are often made from wood such as rosewood, oak, ebony and many other precious woods, they are handcrafted by skilled and dedicated craftsmen.

Each type of wood has its own color, grain, and characteristics, creating diversity and richness for the products.

In general, wood carving or wood carving products often have traditional designs such as vases, four sacred animals paintings, four seasons paintings, altars, horizontal lacquered boards, parallel sentences; furniture such as tables, chairs, cabinets and other household items.

Each product has its own unique beauty and artistic quality, not only beautifying the living space but also expressing the owner's aesthetic taste.

Thanks to technical advances, many businesses have invested in research, product development, changing production technology, applying modern software to design models, creating many unique products, and improving aesthetic standards.

Instead of using manual tools as before, many manufacturing facilities have invested in and used cutting machines, chisels, CNC lathes, etc. to increase output, save labor, and diversify designs.

Besides, to attract consumers, many businesses and establishments have created differences and their own advantages such as price, design, etc.

Mr. Tang Hong Minh - owner of Minh Tham Interior Decoration Shop and Production Facility (Phu Loc Commune, Tam Binh District) uses "garden trees" such as sycamore, cajuput, tea, yellow cottonwood, etc. as raw materials for production, creating affordable handicraft interior products, suitable for many market segments.

“When the wooden furniture market was saturated, I switched to using locally available wood, which was easy to find and could create products at low cost, suitable for the needs of most people in the area. Thanks to that, the products were still sold regularly.

The consumption market is both inside and outside the province. Customers just need to order the design and material, and we can deliver anywhere" - Mr. Minh said.

Many owners of handicraft wooden furniture stores shared that for a period of time, wooden furniture had to face competition from industrial wood products, imitation wood products, etc., so the market was almost saturated.

But if comparing the demand for wooden furniture with other furniture products, consumers still prioritize choosing wooden furniture, because although the cost is higher, wooden furniture wins in terms of quality and durability.

Need to position and upgrade the brand

In fact, the market for handicraft wooden products still has certain potential for development. The combination of art and meticulousness in production has created products that are both valuable and unique.

However, the handicraft industry has been facing many existing problems and limitations, such as: monotonous designs, outdated technology, lack of capital, unstable market, unstable source of raw materials, young labor force looking for jobs with higher income, so the establishments fall into a state of limited production.

Many wooden furniture manufacturing businesses shared that since the COVID-19 pandemic, the handicraft wooden furniture market has also encountered certain difficulties, and businesses are struggling to maintain production and business activities.

Many sophisticated wooden handicraft products are well received by consumers.

Mr. Tang Hong Minh shared: “Since 2019, due to the epidemic situation and economic difficulties, purchasing power in the wood industry has stagnated, and revenue only improved during Tet.

Many wooden furniture manufacturing facilities in neighboring areas have reduced production, encountered difficulties in business and many other problems such as hiring workers, premises costs, fierce competition with product lines made from other materials, so they have also stopped working or operated at a low level.

To maintain and develop the handicraft industry, economic experts say that businesses and production facilities need to reposition their brands in the market.

It is necessary to identify strengths, weaknesses, what has been done well and what needs to be changed and upgraded to suit the current and future market.

Establishments need to promote activities of building, developing brands, and marketing products. Especially, in the trend of technology explosion, it is necessary to take advantage of e-commerce platforms, social networks, and information technology applications in promoting products and brands.

At the same time, it is necessary to innovate and adopt new and advanced technologies in the production of handicraft products; promote the application of modern machinery, technology and equipment in improving product models, packaging, design and quality.

This will help the product brand and business always make a good impression on consumers.

Article and photos: TRA MY - THAO TIEN

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