DatVietVAC - 30 years accompanying Vietnamese entertainment media

Sự bùng nổ The Masked Singer Vietnam góp phần đưa hình ảnh một VIB hiện đại đến gần hơn với công chúng — The success of The Masked Singer Vietnam has helped bring the image of a modernVIB closer to the public.

With member companies such as Dong Tay Promotion, Vie Channel, VieON, M&T Pictures, TKL… DatVietVAC has created an ecosystem with three key attributes: Community design, forward-thinking content, and differentiated value.

Contributing to shaping the standards of Vietnam's media and entertainment technology industry.

Over the years, DatVietVAC has continuously adapted and shifted its focus towards becoming a technology-focused company, increasing the synergy between its member companies. This has helped maintain a comprehensive strategic partnership advantage with leading Vietnamese and international corporations, building a breakthrough Audience-Consumer value chain.

"The company consistently impresses partners with its innovation and unwavering commitment. You have been growing stronger year after year with product successes and new investments. We are incredibly proud to share in your journey," said Kian Wee Seah, CEO of UOB Ventures Management Singapore.

Reportedly, the media campaign for VIB, in collaboration with The Masked Singer Vietnam and executed by TKLMEDIA and Vie Channel (a member of DatVietVAC), proudly won the Silver award in the Cross Digital Media Marketing category at SMARTIES Vietnam 2023.

Following the campaign, VIB successfully reached the young customer segment (Millennials and Gen Z), which is expected to account for approximately 80-85% of its customer portfolio by 2026. Simultaneously, it significantly increased its media coverage across various platforms.

"DatVietVAC's positive contributions not only promote the development of the media and entertainment technology industry but also play a crucial role in the overall success of the business community. The company's journey is an inspiration for the commitment, creativity, and thinking of pioneers, shaping standards in this field," shared Mr. Dang Khac Vy, Chairman of the Board of Directors of VIB Bank.

Rap Việt 3 mùa liên tiếp là chương trình âm nhạc thành công, chinh phục cả những khán giả khó tính vốn có nhiều trải nghiệm với thể loại âm nhạc xuất phát từ Âu Mỹ — Rap Viet, for three consecutive seasons, has been a successful music program, winning over even the most discerning audiences who have extensive experience with music genres originating from Europe and America.

Hundreds of billions of views across digital platforms.

From diverse television programs broadcast across multiple platforms: 2 Days 1 Night, Rap Viet, Brilliant Journey, The Masked Singer Vietnam, La Ca Hat Ca, Who Is That Person?... to films that audiences are interested in and discuss enthusiastically on social media such as: Love Before the Wedding, Wishing We Could Fly Together, Mother's Dream, The Apple Tree Blooms, Sticky Rice and Plain Rice..., the company's content is present and practically connected to the cultural and spiritual lives of millions of Vietnamese families.

In 2023, the company's products generated over 158 billion views across platforms.

By grasping the entertainment trend that favors local content, creating differentiation, and maintaining competitiveness, the company continuously demonstrates that Vietnamese cultural and entertainment products, in the eyes of Vietnamese consumers, are of comparable quality to imported products.

It not only fulfills entertainment needs but also conveys profound human values, bringing genuine happiness to millions of Vietnamese viewers both domestically and internationally .

2 Ngày 1 Đêm - chương trình truyền hình — 2 Days 1 Night - the "national" television program that takes viewers on a journey of discovery through Vietnam with its cast.

DatVietVAC - Bringing together and sustainably supporting artists.

With a portfolio of successful products, the company brings together artists, content creators, and media channels to meet the increasingly diverse entertainment needs of its audience.

"We always value all opportunities for strategic cooperation, being a reliable and sustainable partner with artists, sharing the vision of 'Changing the way people view media and entertainment'. To date, the company has partnerships with 95% of highly recognizable artists and celebrities in Vietnam."

MC Tran Thanh once shared on a special occasion: "DatVietVAC is a place I am always grateful to, a place that has allowed me to create wonderful programs in my life. I have experienced a brilliant youth with DatVietVAC, bringing so many meaningful and beneficial programs to the audience. Thank you to the company for giving Tran Thanh the opportunity to make a name for himself today!"

Trong năm 2024, Trấn Thành tiếp tục đồng hành cùng chương trình Anh Trai — In 2024, Tran Thanh continued his partnership with the "Brotherhood" program "Say Hi" - produced by Vie Channel (a member of DatVietVAC).

The investment in these projects also creates a launching pad for the success of artists with genuine talent. A prime example is the story of actress Thúy Ngân. Having graduated from the School of Theater and Film, she began acting in the same year, playing leading roles in several films.

Despite being praised by professionals for her hard work and dedication, the spotlight seems to elude the actress, as she has been unable to shine in her roles for many years.

In 2018, Thúy Ngân's career took a new turn with her role as Hân "the beauty queen" in the hit drama series *Gạo Nếp Gạo Tẻ* (Sticky Rice, White Rice). This role demonstrated her maturity in acting and her true talent. The success of *Gạo Nếp Gạo Tẻ* led to Thúy Ngân winning the "Most Loved Film and Television Actress" award at the 2018 Mai Vàng Awards.

Since then, Thúy Ngân has continued to win the hearts of audiences in many products under the company's brand: The Apple Tree Blooms (Golden Mai Award 2021 - Most Loved Film and Television Actress category), The Female Lead, Begonia in the Wind, Brilliant Journey, 7 Spring Smiles, Running Man Vietnam… and soon the film 7 Years Without Marriage Will Break Up.

In 2024, DatViet continues to introduce to viewers a series of "unmissable" content: "Brothers Say Hi" - The most exciting music competition between the Brothers (airing in June 2024), the official return of "national" programs…;

Along with a series of captivating TV dramas produced by VieON and M&T Pictures: The Game of Glory, Stolen Happiness, Seven Years Without Marriage Will Lead to a Breakup, Is the Mistress Not to Blame?...

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