To make Vietnamese goods confidently "Go Global"

In the 2021-2025 period, Vietnam's exports will make a strong breakthrough with double-digit growth in turnover. However, the international trade environment is changing rapidly with the trend of green transformation, digital transformation, increasingly strict requirements for supply chain transparency and quality standards. These changes force Vietnamese enterprises to restructure their export activities, focus on improving quality, increasing value, investing in brands and developing more sustainably.

Báo Cần Thơ•03/12/2025

Identifying practices

According to the Trade Promotion Agency, with a high economic openness, Vietnam is facing an important opportunity to increase its market share. In recent years, exports have continuously been a bright spot in the Vietnamese economy, contributing greatly to GDP growth, creating jobs and affirming the country's position on the world trade map. The product structure has shifted positively to processed and manufactured goods, showing that businesses have invested systematically to build Vietnamese brands in the international market. In particular, the total import-export turnover reached about 762 billion USD in the first 10 months of 2025, with a trade surplus of nearly 20 billion USD and is expected to reach over 950 billion USD for the whole year.

Exporting agricultural and aquatic products is one of the strengths of Vietnamese enterprises. In the photo: Processing tra fish for export at Can Tho Seafood Import-Export Joint Stock Company (Caseamex).

In addition to the achieved results, Vietnam's goods exports are still facing challenges such as low domestic added value; loose links between domestic enterprises and FDI enterprises; inconsistent trade promotion networks, lack of data sharing and efficiency assessment mechanisms. Many potential markets such as the United States, the EU, Japan or the Middle East - Africa have not been effectively exploited. Moreover, in the context of a volatile world , increasing protectionism, urgent requirements for green transformation and digital transformation, trade promotion activities require opening up new steps of development. That is a more modern and professional trade promotion ecosystem that connects all domestic and foreign resources.

At the recent Vietnam Export Promotion Forum 2025, with the theme “Go Global - Conquer the international market”, Mr. Vu Ba Phu, Director of the Trade Promotion Agency, said: “The forum is an opportunity for the industry and trade sector and the business community to review the current situation, identify challenges and determine new opportunities, especially to make policy recommendations for sustainable export development in the coming years. The theme of the forum “Go Global - Conquer the international market” demonstrates Vietnam’s strong determination to support businesses to reach out to the world with new thinking, models and approaches suitable to the transformation trend of international trade, especially digital transformation and sustainable development”.

Take stronger action

To maintain and exploit competitive advantages, export products must be of high quality, consistent with the green development strategy, digital transformation, and strong investment in R&D. According to Mr. Nguyen Quoc Khanh, Executive Director of Research and Development of Vietnam Dairy Products Joint Stock Company (Vinamilk), green transformation is not only a cost but also an investment for the future. If overcoming the green barriers of demanding markets, Vietnamese products will enter higher value segments. However, the challenge for green transformation is investment costs, technology improvements, machinery and equipment improvements to meet standards. In addition, the issue of training human resources and management systems to meet green transformation requirements is a long-term and persistent process. Although difficult, this is the path that businesses need to follow to truly green transform and have products that convince consumers.

With nearly 30 years of experience in business and building the Canifa brand, Ms. Doan Thi Bich Ngoc, General Director of Canifa, shared: It is the understanding of the global value chain that helps businesses continuously optimize products and adapt to each fluctuating cycle. In particular, three important pillars help businesses expand the international market: trade promotion - sales; tax and origin policies; and capital to support sustainable development. Besides exporting, Canifa still maintains the domestic market with more than 100 million people. Because this is a potential market, at the same time a competitive destination for a series of international brands, creating pressure for innovation but also opening up development opportunities. Ms. Doan Thi Bich Ngoc suggested that there should be a system of professional fairs and exhibitions associated with brand recognition; simplifying tax - origin policies and having a capital support program for the development of sustainable materials such as banana fiber, hemp fiber or ecological materials.

The Ministry of Industry and Trade is finalizing the National Trade Promotion Plan for the 2026-2030 period with five key strategic orientations: promoting trade by industry clusters; promoting green transformation and sustainable standards in exports; forming a digital trade promotion ecosystem where data becomes a core asset; building a national export identity, unifying the image of Vietnamese goods in the international market, associated with the Vietnam Value National Brand program and implementing the "Go Global" program.

In particular, regarding the "Go Global" Program, Mr. Tran Huy Hoan, Department of Planning, Finance and Enterprise Management, Ministry of Industry and Trade, added: "Go Global" is not a game for large enterprises alone, but the state must create an ecosystem, and enterprises must commit. The "Go Global" Program has been submitted to the Prime Minister for consideration and approval, with 3 strategic orientations: expanding the concept of export not only in goods but also in services; adding the pillar of investment abroad; increasing "Vietnam's footprint" on the world map, not only in goods but also in people, culture, finance, education...

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