Google launches Pixel 10 phones, focusing on AI rather than hardware upgrades

Pixel 10 - Ảnh 1. — Google emphasizes artificial intelligence (AI) over hardware upgrades in new Pixel 10 series

The new Pixel 10 series still uses the Tensor G5 processor, which powers powerful AI features. However, hardware-wise, the improvements are relatively minor, such as the addition of a telephoto lens on the standard version, or the Pixelsnap magnetic charging technology inspired by Apple's MagSafe.

The key to this strategy is to assert that AI is the decisive factor that makes the difference, not just hardware configuration.

Pixel 10 with many new AI features

Google's three standout features — including its intelligent photo assistant, contextual assistant, and real-time language translation — all demonstrate the company's central strategy of deeply and seamlessly integrating AI into the user experience.

Instead of focusing solely on post-processing like its rivals, the intelligent photo assistant acts as a personal coach, giving live suggestions as users are taking photos, helping them get the best quality shots right from the start.

Meanwhile, contextual assistants represent a major step forward in building a proactive AI assistant. They are able to automatically understand context and connect information between applications, such as automatically displaying flight confirmation emails when users call airlines, thereby reducing manual operations and optimizing digital experiences.

Ultimately, real-time language translation is not just a regular translation tool, but also has the ability to recognize complex voices and intonations to break down language barriers, helping users communicate more naturally and effectively.

These features show that Google is getting closer to its goal of building a comprehensive, all-purpose AI assistant that can support every aspect of users' digital lives.

Pricing strategy and product introduction into the smartphone market

Despite the upgrades, the Pixel 10’s price remains the same as last year (starting at $799 for the standard model, $1,799 for the foldable), reflecting a wise choice amid tariff uncertainty and fierce competition in the market.

Notably, Google is launching Pixel sales in Mexico for the first time, showing that it is trying to expand its reach beyond traditional markets such as the US, Japan and the UK. However, according to analysts, limited geographical presence is still a major obstacle to Pixel's ability to grow strongly in market share.

Modest market share and competition

Despite the AI hype, Pixel's global market share remains tiny—increasing only slightly from 0.9% to 1.1% over the past year. Even in the US, Pixel's biggest market, its share fell from 4.5% to 4.3%.

Compared to competitors like Samsung or Xiaomi, Google is still modest in the Android playground that they developed themselves. The reason is that Google only focuses on the high-end segment, not mass-producing many low-cost or mid-range product lines.

According to the assessment , Google is playing a big game when betting on AI as a core competitive advantage for the future.

However, no matter how attractive AI is, it cannot immediately help Pixel grow strongly in sales. Google's immediate problem is not only technological innovation, but also market expansion, brand recognition and distribution system improvement.

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Source: https://tuoitre.vn/google-ra-mat-dien-thoai-pixel-10-tap-trung-ai-hon-la-nang-cap-phan-cung-20250825203819088.htm