VHO - On November 5, 2024, the Department of Culture and Sports of Hai Phong began international communication, broadcasting a clip introducing Cat Ba on CNN - a famous American cable TV channel with billions of viewers worldwide and a news provider for more than 200 radio and television stations worldwide...
Implementing Plan No. 166/KH-UBND dated July 19, 2024 of the People's Committee of Hai Phong City on communication about the value of the World Natural Heritage Ha Long Bay - Cat Ba Archipelago in 2024 and 2025, the Department of Culture and Sports of Hai Phong has coordinated with media agencies to deploy communication activities about the World Natural Heritage Ha Long Bay - Cat Ba Archipelago on television: Vietnam Television (VTV1, VTV3); Hai Phong Radio and Television; on social networks; Heritage magazine...
In particular, on November 5, 2024, international media will begin, broadcasting a clip introducing Cat Ba on CNN - a famous American cable TV channel with billions of viewers worldwide and a news provider for more than 200 radio and television stations worldwide...
The 30-second clip with beautiful, unique, impressive images, describing the most general global outstanding values of Cat Ba Archipelago will be broadcast on CNN Asia television (Northeast Asia, Asia - Pacific, South Asia) in many different programs (The Lead, First Move, CNN News room...) with 3 broadcasts/day, starting from November 5 and from November 8 continuously until December 2, 2024.
Director of Hai Phong Department of Culture and Sports, Dr. Tran Thi Hoang Mai said that through this international communication activity, Hai Phong City wants to widely promote the value of the world natural heritage Ha Long Bay - Cat Ba Archipelago to the world; so that international tourists can see the beauty and outstanding global value of Cat Ba Archipelago - where there are forests on the sea with animals listed in the Red Book, clear sea with white sand and endless green trees, and beautiful coastal and forest roads.
At the same time, through the clip broadcast on the international television channel CNN, the image of the land and people of Hai Phong is introduced and promoted, promoting the development of Cat Ba tourism in a green and sustainable direction, ensuring the value and integrity of the heritage according to the World Natural Heritage Convention. From there, promoting investment attraction, comprehensive economic and social development cooperation between the city and other localities in the country and abroad.
In 2025, the Department of Culture and Sports of Hai Phong will continue to preside over the implementation of communication activities about the value of the world natural heritage of Ha Long Bay - Cat Ba Archipelago on the television system on channels with the interest, interaction, views and listens of a large audience such as: Vietnam Television (channels VTV1, VTV3, VTV4...
TVC will introduce Cat Ba Archipelago on screens of all flights (domestic and international) of VietNam Airlines; on LED screen systems at international airports...
Information on social networks and on platforms Kols/Koc; Tiktok; Youtube; Douyn; Instagram; Twitter ….
Especially in 2025, for international communication, we will continue to communicate on the international television channel CNN in the evening hours from Monday to Sunday. And will promote on a number of other international television channels such as: Discovery, TLC (Travel & Leisure Channel: travel and resort). At the same time, it is expected to carry out international communication through cultural events, possibly participating in exhibitions on cultural heritage in a number of countries such as: Japan, Korea... America and European countries...
Source: https://baovanhoa.vn/van-hoa/hai-phong-quang-ba-cat-ba-tren-cnn-110743.html
Comment (0)