Saigon Co.op private label products are the most favorite Vietnamese products of consumers in 2025.

(Chinhphu.vn) - On the evening of November 29, in Hanoi, the Hanoi Department of Industry and Trade coordinated with the Vietnam Fatherland Front of Hanoi City to organize the ceremony to honor "Vietnamese products loved by consumers" in 2025.

The voting program "Vietnamese products loved by consumers" in 2025 attracted great attention from the business community and consumers - Photo: VGP/HC

The "Vietnamese Goods Loved by Consumers" voting program in 2025 has attracted great attention from the business community and consumers. The organization was carried out methodically, applying many new technologies, especially AI solutions to support voting control, prevent fraud and expand interactions in the digital environment.

According to the Organizing Committee, after 3 months of implementation, the Program received 124 businesses with 241 products and services, the total number of direct and online votes reached 548,326, an increase of 2.4% compared to 2024. Based on the evaluation of the Jury and votes from consumers, the Program recognized 150 products and services that achieved the title in 2025, including: Top 1 with 25 products and services; Top 2 with 35 products and services; Top 3 with 40 products and services; Top 4 with 50 products and services.

Co.op Select Sao Dau Flower Honey ranked 2nd - Photo: VGP/HC

This is the third time Saigon Co.op has participated in the program. In 2019 and 2020, Co.op Select cooking oil and Co.op Happy laundry detergent were honored respectively. Considered a competitive strength of Saigon Co.op, to date, Saigon Co.op's private label products have developed more than 2,000 product codes, cooperating with more than 100 domestic manufacturers. The products are not only diverse but also meet VietGAP, GlobalGAP, and organic standards, demonstrating a commitment to strict quality control. Thanks to that, from being just an alternative solution, private label products have now become the main choice in the shopping baskets of millions of Vietnamese families.

Two excellent Co.op private label products achieved high positions in the program: Co.op Finest ST25 ecological rice and shrimp rice ranked top 1 and Co.op Select Sao Dau Flower Honey ranked top 2.

Co.op Finest ST25 ecological shrimp rice ranked top 1 - Photo: VGP/HC

On behalf of the award recipient, Ms. Luong Thi Kieu Lan Chi, Director of the Northern region, shared: "In reality, Co.op private label products have strong growth, becoming prominent products on the shelves of Co.opmart, Co.opXtra, Co.op Food, contributing highly to the growth rate of the private label industry in general of Saigon Co.op".

Not stopping at the price advantage, Saigon Co.op's private label products are entering a new stage of development, where each product is "tailored" from consumer data. Accordingly, the product portfolio is currently divided into 3 main lines, including Co.op Happy (economical), Co.op Select (popular) and Co.op Finest (high-end), meeting the diverse needs and consumption styles of each customer group.

HC

Source: https://baochinhphu.vn/hang-nhan-rieng-saigon-coop-la-hang-viet-duoc-nguoi-tieu-dung-yeu-thich-nhat-nam-2025-102251204203038422.htm