Attractive promotional programs to stimulate tourism.

To enhance the competitiveness of the destination and anticipate the tourist market, Quang Ninh's tourism industry is stepping up promotional activities, stimulating demand, and offering many attractive incentive programs. At the same time, it is improving the quality of tourism services, strengthening linkages, and providing tourists with memorable experiences.

International tourists enjoy visiting the Quang Ninh Museum.

According to experts and business owners, Quang Ninh is entering its peak summer tourist season. While the number of visitors is high, it is inconsistent. Visitors mainly concentrate on weekends, with accommodation occupancy rates consistently reaching 70-90%. Weekdays (Monday to Wednesday) are relatively quiet, with occupancy rates around 40-50%. In response to this, the tourism industry has proactively implemented measures to stimulate demand, offering promotional packages for accommodation, food, and sightseeing during weekdays to attract tourists to Quang Ninh.

Ms. Tran Thi Lieu, Deputy General Director of Hoang Gia Ha Long Hotel, shared: "When participating in the stimulus program, our unit responded enthusiastically, proactively collaborating closely to provide tourists with valuable experiences at the most reasonable prices. We currently have many promotional programs for tourists, such as afternoon tea parties and vouchers for services at our hotel with discounts ranging from 10-35%. In particular, large groups have special offers to maximize the use of our services."

Maximizing the amenities and infrastructure at accommodation facilities is a solution that most high-end hotels and resorts are striving to implement. Services such as afternoon tea, massage, wellness services, swimming pools, and fine dining are all very popular with tourists. These establishments also offer attractive discounted packages, such as FLC Ha Long Hotel's special program for families, with a discount from 1,450,000 VND to 1,325,000 VND per person when booking during the golden hour from 2 PM to 5 PM daily. In addition to a night's stay, guests also enjoy many benefits such as a high-class lunch, a discounted room upgrade, and a 10% discount on food and spa services.

In addition to price reductions and accompanying service offers, tourism businesses are constantly upgrading and renewing their products. For example, the Tuan Chau International Cruise Port and the Ha Long Cruise Association have organized a "Night Street on Cruise Ships," providing an exciting experience for tourists on their 8-day cruises around Ha Long Bay, allowing them to admire Ha Long Bay at night. Ship owners also pay special attention to improving service quality to ensure customer satisfaction. Mr. Tran Van Hong, Chairman of the Ha Long Cruise Association, shared: "The quality of the newly built steel-hulled ships has contributed to improving the quality and providing the best experience for tourists. The ships are increasingly operating professionally, providing wet wipes for guests upon boarding, organizing fireworks displays, and cultural programs to create memorable moments for tourists with their families and loved ones."

Tourists experience the culinary scene at FLC Ha Long Hotel.

Tourist areas, attractions, and key tourist destinations in the province are also researching and organizing additional cultural, artistic, and sports activities, as well as diverse and attractive tourism products to serve visitors. At Quang Ninh Gate Tourist Area, traditional and attractive activities have been organized such as: painting conical hats, making lotus flower tea, enjoying the night market, visiting craft villages, museums, zoos, along with many health and wellness activities. The unit has also proactively coordinated with Silk Path Golf Course to offer a promotional combo package with prices starting from only 3.5 million VND/person.

According to Mr. Nguyen The Hue, Chairman of the Provincial Tourism Association, the Association continues to implement and encourage businesses to develop attractive discount packages. From there, they will compile, develop, and publish detailed information about participating units, promotional offers, and contact information so that residents and tourists are aware of and can utilize the services.

Previously, the Department of Culture, Sports and Tourism issued a document regarding the organization of tourism activities to celebrate the announcement of the reorganization of the administrative apparatus and the implementation of the two-tiered administrative system in the province. Tourism and service businesses in the area were instructed to proactively arrange sufficient personnel and goods to serve tourists; strictly comply with regulations on security, order, and food safety; strictly adhere to price listing and sell at the listed prices; absolutely refrain from increasing prices or overcharging tourists for profit; and focus on ensuring the safety of tourists...

In the first six months of 2025, the tourism industry is expected to welcome approximately 12.1 million visitors, reaching 116% compared to the same period in 2024 and 112% of the growth target. Domestic tourists are estimated at 9.8 million, while international tourists are estimated at 2.3 million. Overnight stays are estimated at over 3.7 million, reaching 118% compared to the same period in 2024. Total revenue is projected to exceed VND 29,140 billion, reaching 131% compared to the same period in 2024 and 107% of the growth target.

The Department of Culture, Sports and Tourism continues to direct localities and units to strengthen communication and promotion of tourism, as well as organize events to stimulate the market, seminars introducing destinations; participate in tourism fairs to connect businesses, flexibly combining direct and online forms.

The province will organize destination and product surveys for travel businesses and media agencies, strengthening cooperation between Quang Ninh province and key tourism localities in promotion and marketing... These activities aim to stimulate tourism demand during the peak summer season of 2025 and prepare the best conditions to serve people and tourists visiting Quang Ninh; ensuring the achievement and exceeding of economic growth targets for 2025, in which the tourism sector aims to welcome 20 million tourists and generate projected revenue of 55,000 billion VND.

Hoang Quynh

Source: https://baoquangninh.vn/hap-dan-cac-chuong-uu-dai-kich-cau-du-lich-3365313.html