Open space - converging atmosphere, enhancing the experience
From early morning on October 26, the Vietnam Exhibition Fair Center (VEC) in Dong Anh ( Hanoi ) was bustling with music, colors and crowds of people flocking to the 2025 Autumn Fair - the most anticipated trade and cultural event of the year-end season. Completely different from the image of traditional fairs, this event, organized under the direct direction of the Prime Minister, has a national and international scale, truly turning VEC into a super festival of experience and trade.
On the very first morning, the organizers recorded a sudden increase in the number of visitors with tens of thousands of people coming to visit, shop and experience. The crowd of people jostling at the booths clearly demonstrated the strong attraction and the strong recovery of the year-end shopping psychology. Mr. Nguyen Hoang Nam (Cau Giay, Hanoi) was present at the fair from early morning and shared: "The atmosphere at the Autumn Fair was really bustling, the goods were very rich - from regional specialties, handicrafts to green technology products. It felt like walking through a vivid picture of Vietnam's economy . I was impressed with the professional organization and the large scale."
The 2025 Autumn Fair brings together over a thousand businesses from 34 provinces and cities, introducing tens of thousands of products. Booths from localities such as Hanoi, Quang Ninh, Bac Giang, Thai Binh , Dong Thap, and Binh Duong are always crowded with visitors. Many regional specialties - from Me Tri green rice, Nguyen Ninh green rice cakes, to fruits and handicrafts - become the focus of attraction for the capital's residents and international tourists. In particular, according to the Organizing Committee, this fair has established a number of "bests" such as: the largest scale, the most modern space, and the most diverse products, taking place in a space of more than one hundred and thirty thousand square meters.
According to Deputy Prime Minister Bui Thanh Son, Head of the Steering Committee for the 2025 Autumn Fair, booths at the fair need to focus on interacting with consumers, focusing on creating experiences. This has been positively responded to by businesses when the booths are arranged by theme, combined with interactive display technology, helping customers experience smart products and shop online right on the spot via QR codes. In addition, a series of art performances, creative workshops, mixology demonstrations, and culinary competitions have created strong attraction, especially for young people. The event, which lasts until October 30, promises to become an attractive "check-in" destination and is a clear demonstration of the vitality of domestic trade in the context of strong consumption recovery at the end of 2025.
Not only a place to display goods, this year's fair is also considered a "festival of experiences" when combining trade, culture, cuisine and performing arts. The "Quintessence of the Capital in Autumn" area recreates the space of the old town, street vendors and the culinary flavors of old Hanoi, making many tourists excited to take photos and enjoy traditional dishes. Ms. Cao Thi Thuong (Yen Bai, Hanoi) expressed her excitement: "I visited many booths of Ha Tinh, Gia Lai, Dak Lak provinces... Among them, I liked the Ha Tinh booth the most with the performance of Vi and Giam folk songs, it felt like traveling around the country right in Hanoi."
Spreading attraction – belief in Vietnamese products and the desire to reach new heights
Sharing with reporters about the Fair, Mr. Tran Huu Linh - Director of the Department of Domestic Market Management and Development (Ministry of Industry and Trade) emphasized that the Autumn Fair is not only a commercial activity, but also a stage to honor Vietnamese goods, arousing pride and confidence in domestic consumers. The event opens up opportunities for businesses to promote products, connect markets and affirm Vietnamese brands in the global supply chain. More importantly, this is the place where creativity originates, spreading pride and the spirit of a creative State - Pioneering Enterprises - Public and Private Partnership.
On the business side, a representative of a clean agricultural production cooperative in Bac Giang province expressed: "The scale and attention of the Government makes us more confident in the domestic market. Participating in a big event like this is a golden opportunity for our OCOP products to directly reach thousands of customers every day. The fair has created great motivation for us to continue investing in technology, green transformation and improving product quality, towards the goal of sustainable export."
The event not only attracted Vietnamese enterprises but also international delegations. Typically, India participated with a delegation of fifteen enterprises, showing the high international integration of the Fair. This further reinforced the experts' assessment that Vietnam is gradually realizing the goal of becoming a leading exhibition center in Asia, not only promoting domestic trade but also being an important bridge in global trade.
In the crowded crowd, it is easy to see the image of families, groups of friends, and foreign tourists excitedly exploring each booth - from technology, clean agricultural products, handicrafts to innovative products. Many visitors shared that the 2025 Autumn Fair is not only a place for shopping but also a lively "contemporary Vietnamese cultural experience" space, a perfect symphony of economy, culture and festivals. With an expected reception of about 500,000 visitors per day, the 2025 Autumn Fair has been affirming its role as a national trade promotion super event, spreading the endogenous capacity and strong creative spirit of Vietnam in the new era./.
Source: https://vtv.vn/hoi-cho-mua-thu-2025-dong-nguoi-no-nuc-khong-khi-mo-man-soi-dong-nhu-le-hoi-100251026183305559.htm
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