Vietnam makes its mark at the Artigiano Milan International Crafts Fair 2025

The 29th Artigiano International Handicraft Fair took place in Milan (Italy) from December 6-14, gathering nearly 3,400 businesses from 100 countries. In that colorful creative space, Vietnamese businesses continued to make their mark with products imbued with cultural identity.

This year, under the chairmanship of the Hanoi Department of Agriculture and Environment, the Vietnam Pavilion is organized with a strategic vision, focusing on the theme "Vietnam OCOP Products: Converging Values ​​- Spreading Culture".

Delegates attend the opening of the Vietnamese booth at the Artigiano Milan 2025 International Crafts Fair.

The " Hanoi - Vietnam" exhibition area is over 100 square meters, designed to be open, luxurious, and imbued with contemporary Asian identity.

This is not only a space to introduce products but also a cultural bridge, helping European visitors directly experience the quintessence of Vietnamese art and cuisine .

At the fair, 10 prestigious enterprises from Hanoi and other provinces and cities brought a variety of sophisticated handicraft products such as ceramics, silk (Handysilk brand), bamboo and rattan, and high-quality OCOP agricultural and food products such as tea, coffee, cashew nuts, and dried fruits.

The presence of these products, from the hands of village craftsmen to local agricultural products, has affirmed the message of the crystallization between tradition and export standards.

The opening ceremony of the Pavilion on December 6 was attended by Ms. Nguyen Thu Ha, Charge d'Affaires of the Embassy of Vietnam in Italy, Trade Office of the Embassy of Vietnam in Italy, and important partners such as Secretary General of the Milan Handicrafts Confederation - Mr. Enrico Brambilla, Director of the Fair - Mr. Gabrielle Alberti, and President of the Milan Handicrafts Association - Ms. Loredana.

Speaking at the ceremony, Mr. Enrico Brambilla expressed his appreciation for Vietnam's continued participation, recognizing the great potential of products such as ceramics, silk and lacquer in satisfying the high aesthetic tastes of the Italian market. He pledged to support Vietnam's participation in the Artigiano Fair 2026, paving the way for long-term cooperation.

Meanwhile, Ms. Nguyen Thu Ha, representative of the Vietnamese Embassy, ​​proposed that the Organizing Committee increase the sharing of international experiences, provide in-depth information on market trends and connect directly with European importers and wholesalers.

Vietnamese handicraft products are introduced at the Fair.

Right from the first days, Vietnamese booths witnessed a large number of visitors, connecting and shopping enthusiastically.

Mr. Antonio Intiglietta, Chairman and CEO of Gestione Fiere, visited the exhibition area and appreciated the "uniqueness, distinction and colorfulness" of Vietnamese products.

This proves that the cultural values ​​embedded in each product have created an irresistible appeal to international consumers.

Through contacts and exchanges with Italian partners, the two sides have deeply analyzed consumer trends, global aesthetic trends, and agreed on the importance of long-term cooperation in the sustainable development of the handicraft industry.

The general goal is to build action programs to promote cultural values ​​and the quintessence of Vietnamese craft villages, ensuring that Vietnamese OCOP products are not only commodities but also cultural ambassadors in the international market.

Artigiano Milan 2025 Fair once again affirms itself as an effective platform, helping to enhance the national brand image and open the door to trade for Vietnamese products in the largest economic and cultural center of Italy.

The world's largest festival of handicraft businesses, held since 1996, is an ideal place for artisans from all over the world to introduce their products and the unique features of their countries.

The Vietnamese booths witnessed a large number of visitors, networking and shopping.

Vietnamese enterprises have participated in the fair since 2000 to introduce Vietnam's strong products to international friends. Continuing the success of previous fairs, especially the 2024 mark, Vietnam continues to be a highlight at this year's fair on the way to conquering the European market.

Artigiano Fair is held annually during the shopping season before Christmas and New Year and is highly appreciated by many countries and businesses.

In particular, with a digital platform with more than 1.5 million registered members, the fair allows businesses to promote and sell their products throughout the year, advertise and maintain regular relationships with traditional and potential customers.

Source: https://baoquocte.vn/viet-nam-tao-dau-an-tai-hoi-cho-thu-cong-my-nghe-quoc-te-artigiano-milan-2025-336974.html