Rural Industrial Products Exhibition: Connecting trade, expanding markets

The exhibition takes place from December 4-8, 2025. Photo: Organizing Committee

Looking for new sales channels

This exhibition is expected to be an effective bridge, bringing economic value as well as practical opportunities to help the business community and production establishments in Da Nang city and provinces and cities across the country seek investment cooperation opportunities, develop markets, and improve competitiveness...

Participating in the fair, AN HERBAL JSC (Hoa Xuan ward) brought to display many product lines for foot care such as: herbal foot bath effervescent tablets, herbal foot bath in filter bags, herbal foot warming roll-on oil and various types of foot bath tubs.

Ms. Dinh Thi Thu Thao, the company's Operations Director, said: "Through this event, the company wants to introduce the AN HERBAL ecosystem to customers, so that the market knows us as a reliable choice in foot care and family health care. This is also an opportunity for us to connect with agents, distributors and potential partners to consume products domestically and internationally."

AN HERBAL JSC specializes in manufacturing foot care products. Photo: DVCC

Best One Cooperative (Huong Tra Ward) brought to the fair 7 product lines of noni fruit, notably noni juice, noni pills, noni tea... Ms. Bui Thi Tuyet Nhung, Director of the cooperative, said that this fair aims at green transformation and sustainable development, which is very suitable for the unit's products. From here, the cooperative hopes to effectively promote its products to distributors and partners specializing in consuming clean products to expand its consumption channels.

Noni fruit products of the cooperative are produced to ensure green and clean criteria right from the input stage. Accordingly, the cooperative is cooperating with 50 households in production, with a total area of over 4 hectares in Quang Phu ward and Huong Tra ward. Farmers are provided with seedlings by the cooperative, and guided on planting and harvesting techniques. In addition, the use of environmentally friendly paper packaging, limiting the use of plastic, is also a focus of the unit.

Many highlights

With 200 standard booths and general display areas, the Rural Industrial Products Exhibition, towards green transformation and sustainable development in 2025 focuses on introducing hundreds of products that have been voted and honored as typical rural industrial products at the national and regional levels. The displayed items are diverse, prioritizing products in the green technology group, energy saving and environmentally friendly.

Best One Cooperative hopes to find partners and expand its market through the fair. Photo: DVCC

Statistics from the organizing committee show that more than 60% of the total products presented at the fair have deeply participated in distribution channels and supply chains in the national market. In particular, the group of processed agricultural - forestry - aquatic products, food and handicrafts accounts for a large proportion. These products are assessed to have outstanding quality, high use value, and meet the increasingly strict tastes of domestic and export consumers.

According to the organizers, the notable highlight of this fair is the strong application of digital technology in the display stage. The 3D mapping projection system, Holofan, allows the reproduction of large-sized models of industrial machinery and equipment in the form of sharp three-dimensional images. Visitors can observe the detailed structure and operating principles of the product in an intuitive and vivid way. The application of this technology affirms the trend of bringing digital transformation into practice in trade promotion activities, helping businesses reach customers in a more modern and effective way.

During the 5-day fair (from December 4-8), many specialized activities will be organized to support businesses. Specifically, artisans will perform handicraft demonstrations, introducing the sophisticated production processes of traditional craft villages. In addition, experts will organize direct consulting activities, supporting rural industrial establishments to improve production capacity, business administration and brand development.

In particular, this year's fair focuses on livestream sales sessions and product promotion on social networking platforms. This activity helps businesses expand their access channels, connect directly with customers in the digital environment, eliminate geographical distances and increase sales right at the event.

The Fair and Exhibition of Rural Industrial Products, towards Green Transformation and Sustainable Development in 2025 is a national event within the chain of activities of the industry and trade sector in 2025, organized by the Ministry of Industry and Trade under the direction of the Department of Innovation, Green Transformation and Industrial Promotion.

Opening at 6 p.m. on December 4, the fair will last until December 8, at the Da Nang Exhibition Fair Center, with 250 booths, attracting nearly 150 organizations and businesses from 25/34 provinces and cities across the country to participate.

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