More than 2,000 students attend the training course on digital transformation of journalism

Director of the Press Department Luu Dinh Phuc said that equipping reporters and editors with knowledge, skills and mindset on effective digital transformation models has become an urgent requirement.

Mr. Luu Dinh Phuc, Director of the Press Department, delivered the opening speech at the training course on digital transformation models in journalism. (Photo: Minh Son)

The Press Department (Ministry of Culture, Sports and Tourism) in collaboration with the Academy of Posts and Telecommunications Technology opened a training course on digital transformation models in journalism.

The program took place over two days, November 24-25, held directly at the Academy's auditorium and connected to more than 200 points across the country, with more than 2,000 students who are reporters, editors and staff of press agencies.

The objective of the training course is to equip the system of knowledge, skills and digital transformation models suitable to the characteristics of each newsroom, helping press agencies accelerate the process of innovating production organization, content management and improving the effectiveness of public outreach.

In his opening speech, Director of the Press Department Luu Dinh Phuc said that the Vietnamese press is facing the need to strongly innovate the editorial organization model, working methods, production processes, content management and reader approach strategies.

Therefore, equipping reporters and editors with knowledge, skills and mindset about effective digital transformation models has become an urgent requirement, not only to meet practical demands but also to ensure the sustainable development of press agencies in the digital age.

According to Director Luu Dinh Phuc, digital transformation of journalism is not simply the application of new technologies to the journalism process. It is a comprehensive restructuring process, combining innovation in management thinking with innovation in content creation methods, between technology application and data optimization, between improving the quality of journalism products and expanding the digital journalism economic model.

Mr. Phuc emphasized that the decisive factor for the success of this process is the team of reporters and editors - the people who directly create and disseminate information to the public. Therefore, equipping knowledge about the digital transformation model of journalism is not only an investment in the personal capacity of journalists but also a strategic investment for the development of the press agency.

The change in the information consumption habits of today’s readers places new demands on journalists. Readers are shifting to consuming information mainly through the digital environment; they expect content to be faster, more accurate, more vivid and presented in a variety of rich formats such as multimedia articles, short videos , podcasts or interactive graphics.

This requires reporters to master the skills of using digital platforms, understand the role of reader data analysis, know how to adjust content to suit each distribution channel and optimize the reader experience.

In addition, digital transformation creates a completely new competitive environment. Press agencies compete not only with each other, but also with social networks, cross-border platforms and user-generated content.

To maintain the identity, prestige and position of mainstream journalism, each reporter needs to be equipped with thorough knowledge of the organizational model of a converged newsroom, a digital newsroom, a production process according to the digital lifecycle, as well as new skills in creating multi-platform adaptive content. This is the key condition to help Vietnamese journalism improve its competitiveness and develop in the context of comprehensive digital media.

"The training programs on digital transformation of journalism that the Press Department coordinates to organize are of special importance. This is an opportunity for journalists to directly and systematically access knowledge about effective digital transformation models of journalism, trends in digital journalism development in the world , as well as practical experience from leading domestic press agencies," Mr. Luu Dinh Phuc emphasized.

The Director of the Press Department affirmed that equipping knowledge about effective digital transformation models for press is an important foundation for Vietnamese press to successfully implement the digital transformation strategy until 2025, with a vision to 2030.

This is also a key factor helping press agencies improve content quality, innovate management models, strengthen competitiveness and better serve the growing needs of the public.

Training course on “Effective digital transformation model of journalism” for leaders, editorial secretaries, electronic departments, reporters, editors and technicians of press agencies. (Photo: Minh Son)

Presenting the first topic in the program, journalist Tran Tien Duan, Editor-in-Chief of VietnamPlus Electronic Newspaper, Vietnam News Agency, clearly stated the concepts of convergent and multi-platform newsrooms, the values ​​they bring, the context of digital transformation at press agencies in general, shared the multi-platform press model at VietnamPlus Electronic Newspaper, and at the same time presented some experiences and solutions to implement convergent and multi-platform newsrooms.

Accordingly, journalist Tran Tien Duan believes that in order to produce and distribute on multiple platforms (web, phone, radio, television, social networks), journalists must "think differently, do differently". The Editorial Board must be the pioneer in transformation and the press agency's leadership must be the first to change, before reporters and editors.

"The editorial leadership must have a multi-media, multi-platform mindset right from the planning stage, and must clearly define how to tell the same story on different platforms: Radio, television, and digital environment," said Mr. Tran Tien Duan.

Representative of the co-organizer, Ms. Hoang Thi Bich Hanh, Deputy Director of the National Digital Media Data Depository Center, permanent member of the Press Digital Transformation Support Center, said that the course is expected to provide tools and feasible methods for press agencies to choose the appropriate implementation direction according to actual conditions. This will directly support the improvement of information quality and competitiveness of Vietnamese press in the digital media ecosystem.

The training course is expected to directly contribute to promoting the digital transformation process of journalism, improving content quality and strengthening the role of mainstream journalism in the digital media space.

This year's training course brings together a team of lecturers and experts with extensive experience in the fields of journalism, digital media and technology, with 7 topics: "Convergent and multi-platform newsroom thinking" (journalist Tran Tien Duan, Editor-in-Chief of VietnamPlus Electronic Newspaper, Vietnam News Agency); "Digital transformation in the context of modern journalism" (Mr. Bui Cong Duyen, Director of ONECMS Converged Newsroom Products); "Strategy for approaching and retaining digital readers" (Deputy Editor-in-Chief of VnExpress Newspaper Nguyen Thu Huong); "Multimedia content production skills" (Master Vu The Cuong, Lecturer of the Department of Public Relations and Advertising, Academy of Journalism and Communication); "Artificial Intelligence (AI) for journalists" (Mr. Nguyen Hoang Nhat, Deputy Head of Nhan Dan Electronic Department, Nhan Dan Newspaper); "Newsroom 2.0 - From Newsroom to Storyroom with TikTok" (Mr. Luu Dang Hai, Strategic Partnership Manager, TikTok Southeast Asia); "Copyright protection and anti-plagiarism in digital journalism" (Dr. Mach Le Thu, lecturer at the Institute of Politics and International Relations, Ho Chi Minh National Academy of Politics).

Source: https://baoquocte.vn/hon-2000-hoc-vien-tham-gia-lop-tap-huan-chuyen-doi-so-bao-chi-335432.html