No-code/AI CRM wave and the digital transformation race in Vietnam

Race to upgrade management capacity

Digital transformation has become a mandatory requirement for many Vietnamese businesses. However, the gap between software implementation and effective operation still exists, especially in customer relationship management (CRM). The emergence of No-code technology and AI is a turning point to help shorten this gap.

According to Gartner, by 2025, 70% of new enterprise applications will be developed on Low-code/No-code platforms, a sharp increase from less than 25% in 2020. McKinsey predicts that AI and automation can help increase revenue by 10–15% and reduce customer data processing time by 20–30%.

Current situation in Vietnam

A survey by VCCI and Bizweb (2023) shows that 75% of Vietnamese SMEs still manage customers and sales processes manually using Excel or Google Sheet. Data is scattered, difficult to share and easily lost when personnel changes.

Even for businesses that already use CRM, Forrester (2023) found that 55% said the system did not meet their needs. The main reasons were limited customization capabilities, difficulty in integration, forcing businesses to change processes to accommodate the software. Many leaders still had to export data to Excel for analysis, slowing down decision-making.

CRM Buyer's report also shows that nearly 70% of employees do not enter enough data due to the system being complicated or time-consuming to operate. When data is missing or slow, the efficiency of the entire system is significantly reduced.

The new wave of CRM

Faced with the above situation, CRM No-code/AI is emerging as a solution to completely solve the above problems with outstanding advantages: deep customization according to specific processes without complex programming; data connection between internal and external systems; intelligent automation with AI, from data analysis to sales forecasting.

The highlight is that this model is not only for large corporations but also suitable for SMEs thanks to its reasonable cost and quick implementation time.

In the domestic market, Cogover CRM is one of the pioneering platforms applying No-code and AI. This solution allows businesses to design their own interface, data and processes by drag-and-drop, shortening the implementation time to 1-3 weeks instead of many months.

Dr. Le Dang Trung, co-founder and CEO of Cogover LLC, shared: “CRM is not just software, but digital operating infrastructure. When combining No-code/Low-code and AI, businesses can master data, processes and customer experiences without being completely dependent on IT or suppliers.”

In addition to customization and automation, Cogover CRM integrates technologies such as Predictive AI, Generative AI and Conversational AI, helping businesses forecast sales, personalize experiences and optimize customer care.

Làn sóng CRM No-code/AI và cuộc đua chuyển đổi số tại Việt Nam - 1 — Businesses that master data and processes will respond faster to market fluctuations, improve service quality and optimize sales efficiency (Photo: Cogover LLC).

Adopting No-code/AI CRM is not just a story about upgrading software, but also a strategy to accelerate competitiveness. Enterprises that master data and processes will respond faster to market fluctuations, improve service quality and optimize sales efficiency.

To share experiences and strategic perspectives, free webinar: No-code & AI trends in business management software and CRM.

Time: 9:30 - 11:30 August 19

Registration link: https://social.cogover.com/h6EL

The event is an opportunity for administrators to directly experience the No-code & AI CRM platform, discuss with experts about digital transformation strategies and business process optimization.

Source: https://dantri.com.vn/cong-nghe/lan-song-crm-no-codeai-va-cuoc-dua-chuyen-doi-so-tai-viet-nam-20250815155817485.htm