
Mr. Nguyen Van Ngoc (far left), Chief of Administration Office, LPBank representative received the commemorative medal of the Vietnam Happy Fest program. (Photo: Vietnam+)
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At Vietnam Happy Fest 2025, Loc Phat Bank Vietnam (LPBank) brings a vibrant and attractive experience space while affirming its commitment to accompany people in building a solid financial foundation towards a prosperous and happy life.
"Happiness" touchpoint in the heart of the capital
Taking place from December 5-7 at Hoan Kiem Lake walking street ( Hanoi ), Vietnam Happy Fest 2025 quickly became the center of attraction for many people and tourists. In the bustling festival atmosphere, LPBank's booth stood out with the theme "Touching Prosperity - Touching Happiness", becoming an attractive stop with a series of interesting interactive activities.
During the event days alone, LPBank's space recorded thousands of visitors and check-ins. Here, thousands of meaningful gifts were given away, not only bringing practical joy to participants but also spreading positive energy to the community. In addition to entertainment activities, customers also learned about digital products such as the Digital Banking application, turned on Sinh Loi Loc Phat or experienced international credit cards.
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LPBank's booth at Vietnam Happy Fest 2025 attracted a large number of people and tourists. (Photo: Vietnam+)
Sharing on the sidelines of the event, LPBank representative said that accompanying Vietnam Happy Fest 2025 is a concrete step in the roadmap to link business activities with social responsibility. In the context of strong digital transformation, the bank pays special attention to developing technology platforms to simplify access to financial services for people.

Visitors excitedly checked in and received meaningful gifts from LPBank. (Photo: Vietnam+)
Through convenient applications and personalized interfaces, LPBank hopes to turn financial touchpoints into “happy touchpoints,” helping each individual and household optimize resources to proactively create a prosperous life.
Spreading "Prosperity" through practical values
To realize the mission of "bringing Prosperity to every home," LPBank has continuously built a solid financial foundation over 17 years of development. According to the 9-month financial report, the bank recorded total assets exceeding VND 539,000 billion, pre-tax profit reaching over VND 9,612 billion, up 9% over the same period. Notably, the return on equity (ROE) reached 23.9%, putting LPBank in the group of most efficient banks in the system.
Along with the growth momentum, the spirit of “Loc Phat” is also clearly demonstrated through a transaction network spread across 34 provinces and cities, with strong coverage in rural areas and type II urban areas. Thanks to that, LPBank’s preferential capital has reached customers widely, helping people feel secure in production and expanding their livelihoods.

Visitors excitedly captured happy moments at LPBank's experience space. (Photo: Vietnam+)
In addition, LPBank is constantly improving its product and service ecosystem with customers as the center. Typical examples include the "Prosperous Profit" solution that helps turn idle cash in payment accounts into a source of daily profit accumulation, the LPBank Digital Banking application with a personalized interface, or the JCB Ultimate international credit card that offers classy privileges.
Going beyond the role of a financial institution, LPBank has always steadfastly pursued the orientation of sustainable development, considering social responsibility as an inseparable element in the long-term strategy. Over the years, the bank has devoted large resources to meaningful social security programs.
Specifically, LPBank has supported the construction of more than 2,500 new charity houses, built 280 standard schools, established 15 funds to encourage learning and talent, as well as donated tens of billions of VND to help people overcome the consequences of natural disasters...
From “Financial prosperity” to “Life happiness,” LPBank will continue to accompany cultural and community events to spread positive life values to the people, gradually realizing the goal of becoming a bank for everyone./.
Source: https://www.vietnamplus.vn/lan-toa-thong-diep-cham-loc-phat-cham-hanh-phuc-tai-vietnam-happy-post1081618.vnp










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