Consulting on the Code of Conduct for Cultural Conduct in the Digital Environment

Delegates shared and discussed the social and community responsibilities of KOLs (Key Opinion Leaders). Photo: Organizing Committee. — Delegates discussed the responsibilities of KOLs to society and the community at a conference scheduled for mid-August 2025. Photo: Organizing Committee

The Code of Conduct for a Culturally Advanced Digital Environment aims to guide the behavior of organizations and individuals when participating in the digital environment according to the cultural, ethical, and legal norms of Vietnam.

The Code of Conduct applies to four groups of entities: individuals; agencies, organizations, and businesses; organizations and businesses providing social network services and digital platforms, both domestic and international; and internet service providers.

Key points to note include users understanding and complying with legal regulations, rules, and community standards of digital platforms and social networks when participating; refraining from spreading or sharing fake news, false information, unverified rumors, and other information that violates the law; and respecting and upholding intellectual property rights of digital products in the online environment.

The Digital Trust Alliance was launched within the framework of the conference. — The Digital Trust Alliance was launched in Hanoi . Photo: Organizing Committee.

For Key Opinion Leaders (KOLs) participating in digital activities, the following four points should be noted: Actively and proactively produce, create, and disseminate valuable content and products; exemplify compliance with legal regulations; do not exploit the trust and feelings of the public or audience for personal gain in any form; and when participating in advertising activities, publicly disclose the content of the advertisement and the sponsorship.

Agencies, organizations, and businesses must use their official identities when participating in activities in the digital environment; disseminate codes of conduct in the digital environment to their staff, employees, students, and pupils. Furthermore, they must ensure that information provided online is truthful, has a clear source, and is verified; and proactively spread positive values…

Organizations and businesses providing social media services and digital platforms, both domestic and foreign, must comply with relevant Vietnamese laws and regulations and respect the traditional cultural values of the nation.

Coordinate with relevant authorities to handle, prevent, and remove content that violates the law. Provide clear and easy-to-use mechanisms and tools for users to report violations; establish a mechanism for responding to reports of violations or complaints from users in accordance with consumer protection laws. A mechanism is needed to scan, detect, and handle activities that exploit social media for fraud or false advertising...

Internet service providers implement filtering, warning, and restriction tools for content that violates legal regulations to protect children and teenagers through content control features, age restrictions, time limits, and safe modes. They comply with legal regulations on personal data protection and do not collect or use user information illegally.

Depending on the severity of the violation, authorities will consider and announce that influencers (KOLs) who violate the law or act contrary to the Code of Conduct will be restricted from appearing in the media.

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