The video series 'Drug-Free School' suddenly reached millions of views, why?

Season 3 of the program 'Drug-Free Schools' in 2025 has just ended with a strong impression on digital platforms, many of the program's videos reaching over 1 million views and over 1,000 shares.

Students of Giap Hai High School, Bac Ninh cheer for the Drug-Free School contest season 3 - Photo: Organizing Committee

The program is organized by the Drug Crime Investigation Police Department ( Ministry of Public Security ) in coordination with the Department of Students (Ministry of Education and Training) and the Special Topics - Science and Education Department (Vietnam Television).

"Gen Z-ization " of dry propaganda

Information from the organizers on December 6 said that on the VTV2 Quality of Life fanpage and the Drug Crime Investigation Police Department fanpage, many of the program's videos reached over 1 million views (some videos reached over 1.7 million views) and over 1,000 shares, creating a natural and vibrant spread in the community. Most of the other videos maintained a stable level of interaction, from over 300,000 views each.

Season 3 of the program recorded 30 competitions in many provinces and cities: 20 competitions for high school students and 10 competitions for university and college students. The scale of the program is increasingly expanding.

Que Vo High School (Bac Ninh) won first prize in the Drug-Free School contest in Bac Ninh - Photo: Organizing Committee

Explaining the success of this year’s program on a digital platform, the organizers said the modern media approach is suitable for the habits of young people - the target audience of the program. This is the group with the strongest ability to spread messages if approached correctly.

In addition to its spread on digital platforms, the program has brought a truly useful and interesting playground to students and teachers at live schools.

According to the organizers, this was because season 3 made a big step forward in professional quality. In the high school section, the Debate competition was considered the most obvious highlight.

Not only did they present their personal views clearly, they also demonstrated sharp critical thinking.

Legal regulations that are usually dry are "Gen Z-ized" by candidates with close, easy-to-understand expressions, creating strong persuasion.

Meanwhile, for universities and colleges, the project presentation competition shows the seriousness of students' investment. Many projects are evaluated as highly applicable, not only stopping at ideas but also being tested in the community and initially bringing positive results.

Comedian Cuong Ca (left) and singer Duy Anh (middle) accompany the Drug-Free School 2025 program in Bac Ninh, are attractive faces for young people.

"Drug-free school" ambassadors attract young people

In addition, the Talent competition brought many emotions with performances combining music, theater, physical drama... elaborately staged, both entertaining and fully conveying the message "Drug-free school".

In particular, the participation of Drug-Free School Ambassadors such as singer Pham Anh Duy, actor Cuong Ca... with interactions with students, inspiring a positive lifestyle, spreading responsibility to society, attracts young people to follow.

The organizers also stated that an important reason for the success of this year's season was the synchronous participation of local levels and sectors. From the Provincial Police, the Department of Education and Training to each school, they all actively coordinated and accompanied each other throughout the organization process.

Many localities turned the competition into a legal propaganda festival with well-prepared facilities and a large audience, creating an exciting and inspiring atmosphere for students.

BIRD OF PARADISE

Source: https://tuoitre.vn/loat-video-truong-hoc-khong-ma-tuy-bat-ngo-dat-trieu-view-vi-sao-20251206182130914.htm