Why Queenam stands out among many chocolate brands.

(Dan Tri Newspaper) - In a market flooded with imported chocolate brands, Queenam - a purely Vietnamese name - has quickly established its own position.

With its innovative flavors, superior quality, and close connection with consumers, Queenam has proven that Vietnamese chocolate can absolutely shine in the fiercely competitive market.

Differences in both taste and quality.

What sets Queenam apart from other imported brands is its boundless creativity in its products. Instead of sticking to traditional flavors like dark, milk, or original, Queenam pioneers the introduction of novel combinations such as durian chocolate, rose, and lemon yogurt. These flavors are both stimulating to the taste buds and intriguing, appealing to the younger generation who love unique experiences.

Queenam is a unique combination of chocolate with yogurt, fresh lemon, rose petals, and especially durian - a fruit characteristic of Southeast Asia (Photo: Queenam).

Queenam also guarantees quality in every chocolate piece. Advanced freeze-drying technology at -40°C helps preserve the natural flavor and crispness of nuts such as macadamia, almond, and walnut. The smooth, rich chocolate coating creates an impressive experience from the first bite. This meticulous attention to detail not only meets but exceeds consumer expectations.

Vietnamese brands with a spirit of national pride.

While many consumers often opt for imported brands, Queenam has brought a sense of pride to a domestic brand. With a deep understanding of Vietnamese tastes and preferences, Queenam creates products that are not only unique but also relatable.

Dark chocolate caramel coated nuts is a harmonious blend of the slightly bitter taste of dark chocolate, the sweet aroma of caramel, and the crunchy texture of nutritious nuts (Photo: Queenam)

More than just chocolate, each piece of Queenam candy tells a story of Vietnamese creativity and innovation. From ingredient selection to processing, every step is carried out to high standards, reflecting the dedication and skill of the domestic production team. This makes Queenam a prime example of the capabilities of Vietnamese brands, competing on equal footing with international products.

Queenam skillfully conveys its connection to Vietnamese culture and people through its communication campaigns. The brand not only aims for commercial goals but also carries a message of pride and the elevation of domestic products. This is a major advantage that helps Queenam build trust and affection from domestic consumers.

Smart approach strategy: Online and offline go hand in hand.

To stand out among imported brands, building a strong presence across all channels is crucial. Leveraging the power of online platforms, Queenam quickly rose to prominence with promotions such as flash sales, buy-one-get-one-free deals, and live product launches. On Shopee and TikTok Shop, the brand received over 1,300 five-star reviews in a short period, clearly demonstrating the strong appeal of its products.

Queenam's products on Shopee (Photo: Queenam).

TikTok Shop and other online platforms help consumers access Queenam's products (Photo: Queenam).

Not stopping at online, Queenam has also expanded its distribution system to high-end retail chains such as MUJI and NAM AN. Having a presence in luxury shopping spaces allows the brand to reach a wider range of customers, from online shoppers to those who prefer in-store experiences. This parallel online and offline presence has created a comprehensive reach network, helping Queenam build a strong foothold in the market.

Therefore, Queenam (https://queenam.vn/) stands out not only for its innovative flavors and superior quality but also for its commitment to domestic branding and comprehensive approach. In a market dominated by imported brands, Queenam has established its own unique position, becoming a source of pride for Vietnamese people.

With systematic investment and a long-term vision, Queenam not only focuses on the domestic market but also promises to expand further, making Vietnamese chocolate shine on the world map.

Source: https://dantri.com.vn/kinh-doanh/ly-do-queenam-noi-bat-giua-nhieu-thuong-hieu-so-co-la-20250118143111931.htm