Nhan Duc vermicelli: The taste of Phu Yen's mountainous region on Vietnamese platforms.

Besides participating in the OCOP program, Nhan Duc vermicelli also chose Viet Marketplace as a launching pad for its journey to conquer the market nationwide.

The journey of Nhân Đức vermicelli in conquering the market.

Phu Yen - Son La, a land of lush green hills, clear streams, and vigorous vegetation, is home to ethnic minority communities who have lived by agriculture for centuries. The warm climate, rich soil, and fertile land have created favorable conditions for growing ginger, a crop with high economic value and a stable source of income for the local people.

Made from precious natural ingredients like arrowroot, the story of Nhan Duc arrowroot vermicelli begins with the passion and compassion of its founder. Since 1985, Mr. Dinh Van Nhan, the owner of Nhan Duc arrowroot vermicelli production facility, has dedicated much time to researching, learning the processing techniques, and investing in arrowroot vermicelli production. Driven by a desire to inherit the tradition from his ancestors, the Nhan Duc arrowroot vermicelli production facility officially opened in 2015 in Chai village, Huy Thuong commune, Phu Yen district, Son La province .

Nhan Duc vermicelli was created through the meticulous effort and dedication of the people of Phu Yen. Photo: San Viet

The production process of cassava vermicelli at Nhan Duc vermicelli facility begins with planting cassava tubers in January and February each year. The cassava tubers are grown in fertile, lush soil on high hills often covered in fog. The planting process then continues until September and October when the plants are ready for harvest. All steps in the Nhan Duc vermicelli production process adhere to a closed-loop system, always ensuring compliance with food safety and hygiene requirements.

First, the main ingredient is arrowroot tubers collected from local farms. The tubers are carefully selected to ensure the best quality before being washed thoroughly by machine. Then, the arrowroot tubers are put into a grinding machine to extract the starch. This process is carried out meticulously to ensure only the highest quality starch is extracted. The starch mixture, after being extracted from the grinding machine, is repeatedly stirred in clean water until the water becomes clear before settling to separate the starch. The starch is then mixed with boiling water until cooked and then pressed into vermicelli noodles. The noodles are then sun-dried until completely dry. After sun-drying, the dried vermicelli is collected and bundled into batches, then packaged and ready for market distribution.

Mr. Dinh Van Nhan said: “ Previously, my family mainly bought cassava tubers from local people and processed the cassava starch to supply cassava vermicelli production facilities in the lowlands, but the economic efficiency was not high. Concerned about this, in 2014, I decided to learn and understand the cassava vermicelli production process from traditional craft villages, and purchased modern machinery for cassava vermicelli production. In 2015, I established Nhan Duc Cassava Vermicelli Production Facility, investing in a factory, machinery, and equipment; renting land to grow raw materials and signing contracts and commitments to purchase cassava from people in the commune, especially focusing on investing in ethnic minority households.”

This product is not only famous for its rich flavor, chewy texture, and natural color, but also offers many health benefits. Made from starch, vermicelli is cooling and rich in nutrients, helping to control blood sugar levels and support the treatment of diabetes. In particular, the distinctive aroma of vermicelli from the mountains of Northwest Vietnam will leave a lasting impression.

The journey of Nhân Đức vermicelli to conquer the Vietnamese market.

Nhan Duc vermicelli was born from the meticulous effort and passion of the people of Phu Yen. Therefore, each strand of vermicelli contains a part of the essence of the Northwest mountains and forests and a love for the land.

Nhan Duc vermicelli is not only a delicious dish, but also a symbol of the connection between humans and nature, of attachment and love for the land, and a great choice for a nutritious and spiritually enriching meal.

With its OCOP 3-star rating, Nhan Duc vermicelli has affirmed its position not only as a unique specialty but also as a symbol of commitment to quality.

The Nhan Duc vermicelli production facility provides employment for many local workers with stable incomes. Photo: Viet Farm.

To support cooperatives and individual producers in Son La province in integrating into the e-commerce market, the Son La Provincial Department of Industry and Trade has implemented many practical activities. Specifically, the Department has organized training programs to improve e-commerce skills, helping units master the process of promoting, introducing, and selling products on online channels such as e-commerce platforms and social networks.

Mr. Nguyen Van Bac, Director of the Son La Department of Industry and Trade, shared the achievements: The Department has supported the listing of 42 businesses, cooperatives, and 52 typical agricultural products on the Son La Provincial Business and Agricultural Products Information Portal, attracting over 4,500 visits. In addition, 75 export-standard products from 6 businesses and cooperatives have been featured on international e-commerce platforms such as Alibaba.com, Agrim, and EC21.

Specifically, the Department of Industry and Trade has coordinated with the Department of E-commerce and Digital Economy, Ministry of Industry and Trade , to review and select OCOP-certified products and typical rural industrial product certifications to promote on the unified e-commerce platform https://sanviet.vn/ and the Son La branch platform http://sonla.sanviet.vn/. To date, 41 products from Son La province have been listed on these two platforms.

Through the Son La e-commerce platform, OCOP products and local specialties have gradually established their brands and found suitable markets, with many products connecting and being exported internationally.

Mr. Dinh Van Nhan shared that the journey of bringing Nhan Duc vermicelli to all parts of the country has been a path full of dedication. By cooperating with e-commerce platforms, including San Viet, Nhan Duc vermicelli has expanded its distribution network, bringing the product closer to consumers.

In addition to improving quality, Nhan Duc also focuses on diverse packaging designs, from convenient small packets to luxurious gift boxes, meeting all customer needs. The richness of distinctive flavors and designs has contributed to the unique appeal of the Nhan Duc vermicelli brand on the Vietnamese e-commerce platform in particular and the market in general.

At the end of 2020, the products of Nhan Duc cassava vermicelli production facility were evaluated and ranked with 3 stars by the Provincial One Commune One Product (OCOP) program's evaluation council. Currently, Nhan Duc cassava vermicelli is packaged in boxes with complete product information, production facility address, barcode, and is displayed at the OCOP product exhibition, typical rural industrial products and agricultural products of Son La province in Phu Yen district.

Source: https://congthuong.vn/mien-dong-nhan-duc-vi-mie-n-nui-phu-yen-tren-sa-n-viet-366781.html