A vibrant summer will open with brilliant fireworks at Sam Son Beach Square on the opening night of the beach tourism festival.

On the evening of April 27, the opening night of the Sam Son Sea Tourism Festival 2024 will take place at the Sam Son City Sea Square stage. The art night brings together many famous artists such as Duc Phuc, Trong Tan, Min, Duong Hoang Yen, OPlus group... along with a special fireworks display to kick off the vibrant summer tourism season.

Artists participating in the opening night of the Sam Son Sea Tourism Festival 2024.

As usual,Sun Group Corporation continues to accompany Thanh Hoa province and Sam Son city to organize the opening night of the 2024 Sea Tourism Festival. With the theme "Colorful Sam Son", the art night is divided into 3 chapters: Thanh culture quintessence, Blue sea echo and Sam Son bright future, praising the natural beauty - people of Thanh land, reported live on Thanh Hoa Radio and Television and rebroadcast on many television stations nationwide.

Through special art performances by famous artists, the program leads viewers through many levels of emotions: profound with folk songs imbued with Thanh identity such as Ho song Ma, Di cach; romantic with Nang vang bien xanh va anh, Pho bien, Yeu hay duong nhiet and vibrant pop songs such as Di chua cau duyen, Di de tro ve...

Sam Son Sea Festival always attracts a large number of locals and tourists.

The opening event of the 2024 Sea Tourism Festival, along with the art program "Sam Son - Brilliant Colors" will contribute to clearly portraying the portrait of the young urban area of ​​Sam Son, both full of modern vitality and rich in historical and cultural traditions, on the journey to become a four-season tourist destination. Immediately after the opening night, many cultural - artistic - sports activities will be organized by Sam Son throughout the summer until the end of the year such as the National Beach Tennis Championship, Thanh Hoa Specialty Food Festival, OCOP Fair, Opening of Sun World Sam Son Park, Street Carnival Festival, Cau Ngu - Swimming Festival... aiming to welcome 8.5 million visitors this year.

A highlight of the event was the inauguration ceremony, officially putting into operation the Sea Square and the Sam Son City Festival Landscape Axis. This is a large-scale investment project, with a 2-hectare square, a capacity of about 10,000 people, a festival landscape axis 2.6km long, 120m wide connecting the Sea Square to Nam Song Ma Avenue.

Modern space of the Sea Square and the festival landscape axis of Sam Son City.

Designed by ASPECT Studios (Australia) - one of the leading international units in the field of landscape architecture design, Sam Son Sea Square is expected to become a new symbol of the coastal city. For the first time in Thanh Hoa, a sea square has appeared with modern and synchronous investment, with a large space to organize large-scale outdoor festivals and events, and is also a cultural destination for people and tourists because of the beautiful landscape, modern architecture, rich in Thanh identity such as the Hon Trong Mai symbol, Dong Son bronze drum motifs, water music performance space likened to "Singapore in the heart of Sam Son"...

People watch water music show at Sam Son Beach Square.

Launched since last summer tourist season, Sam Son Beach Square and the water music show here have become a space for entertainment and recreation attracting millions of tourists to the coastal city, increasing the vitality of Sam Son. In the future, projects such as Sun World Sam Son Park, high-rise apartment towers with open views of the sea... will gradually complete the ecosystem of Sun Group in Sam Son, bringing diverse experiences and meeting the needs of residents and tourists.

A series of surprises and interesting things await people and tourists in Sam Son this summer.

With the official opening, the Sea Square and the festival landscape axis will increase the attractiveness of Sam Son tourism, attract tourists, overcome seasonality, gradually turn tourism into a spearhead economic sector of Thanh Hoa, and at the same time turn Thanh province into a new growth pole of the region and the whole country in accordance with the spirit of Resolution No. 58-NQ/TW of the Politburo on building and developing Thanh Hoa to 2030, with a vision to 2045.

Nguyen Luong

Source: https://baothanhhoa.vn/mot-mua-he-day-soi-dong-se-mo-man-bang-phao-hoa-ruc-ro-tai-quang-truong-bien-sam-son-trong-dem-khai-mac-le-hoi-du-lich-bien-212570.htm