Tien Nong Agricultural and Industrial Joint Stock Company is experimenting with and applying new technologies to create high-quality products, aiming towards a green and modern agricultural sector.
Integrating corporate culture with production, business, and social responsibility.
At Tien Nong Agricultural and Industrial Joint Stock Company, corporate culture begins with simple things: Every worker arrives on time, works safely, maintains hygiene, and is dedicated to every step of the process. The factory is designed to be green, clean, and beautiful, applying a recirculating wastewater treatment technology, and growing fruit trees and clean vegetables to serve workers' meals – details that may seem small but reflect the company's commitment to sustainable development.
In particular, Tien Nong has begun to develop a roadmap, setting goals for greenhouse gas inventory and carbon neutrality, minimizing the impact of production on the environment. Mr. Nguyen Hong Lam, Director of Tien Nong Bim Son Plant Nutrition Factory, shared: “I worked for nearly 30 years in Germany, where products are considered a reflection of corporate ethics. When I returned to Vietnam, I saw in Tien Nong a spirit of service and a desire to do good. We are not just producing fertilizers, but are entrusting our honor and reputation to each farmer. A clean factory - a standardized process - a conscientious team - a quality product is the most lasting thank you that a business can send to society.”
Another story comes from Tien Thanh Thao Trading Co., Ltd. - a young enterprise with 10 years of ambitious startup experience. Starting with limited capital, Tien Thanh Thao recognized from the outset that corporate culture is a vital element in the fiercely competitive environment. The company boldly invested in building a systematic management system, training professional staff, building its brand, and fostering customer trust. Company Director Bui Tien Thanh stated: “With the motto ‘change for the better every day,’ we organized internal culture building teams, clearly assigned tasks to each department, and focused on developing customer relationships, using reputation as the foundation.” After 10 years, Tien Thanh Thao has expanded its operations to supply and distribute lubricants, stationery, consumer goods, and cosmetics throughout the province and region, aiming to become a reputable enterprise nationwide.
Dr. Thinh Van Khoa, Vice Principal of Thanh Hoa Political School, stated: “Corporate culture is a key factor determining the long-term survival and development of businesses, helping them shape their identity, create competitive advantages, and establish their own brands. In recent times, many businesses in Thanh Hoa have focused on building corporate culture, business ethics, establishing core principles and values, and adapting to the global competitive environment. In particular, many businesses consider corporate culture as a pillar of development, with systematic investment in science and technology, and building grassroots Party organizations to spread cultural values and standards in production and business.”
To make corporate culture a competitive advantage.
According to the Provincial Business Association's assessment, each enterprise in Thanh Hoa has paid attention to building corporate culture in its own way. The three fundamental relationships in corporate culture – interactions with colleagues, with partners and customers, and with the brand itself – are increasingly emphasized. However, many enterprises have only gone as far as displaying slogans and issuing codes of conduct, lacking a strategy for developing corporate culture linked to production, business, and social responsibility. Inconsistent leadership styles, weak human resource management, and a lack of focus on training and retaining talent are "bottlenecks" hindering the formation of a strong corporate culture.
Leaders of Tien Son Thanh Hoa Group Joint Stock Company inspect production conditions at the factory.
Dr. Thinh Van Khoa, Vice Principal of Thanh Hoa Political School, further shared: “Corporate culture is a part of economic culture, contributing to the identity and competitiveness of businesses. However, many businesses still do not pay enough attention to it, even mistakenly thinking that corporate culture is just about promotional activities or events.” Dr. Khoa also stated that in 2025, Thanh Hoa Political School has been assigned the task of researching and developing corporate culture and ethics within the province's business development program. The school is collaborating with the Provincial Business Association, the VCCI Thanh Hoa - Ninh Binh Branch, and businesses to organize research and seminars on practical topics; from there, they will propose solutions to the Provincial Party Committee and the Provincial People's Committee for developing corporate culture and ethics in the context of integration. One specific proposal is that the province needs to develop a training program specifically for businesspeople.
The challenges posed by the COVID-19 pandemic and recent market fluctuations have demonstrated that businesses with a strong corporate culture adapt better, retain talent, and weather crises more effectively. Therefore, building a corporate culture cannot be a "short-term" task or merely a slogan; it must be a long-term process requiring commitment from business leaders, the unity of employees, and the support of various organizations. With over 22,000 businesses and 155,000 business households, Thanh Hoa needs to identify corporate culture as a key pillar for enhancing competitiveness, attracting talent, and conquering both domestic and international markets.
Text and photos: Tung Lam
Source: https://baothanhhoa.vn/nen-mong-mem-cua-nang-luc-canh-tranh-255240.htm
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