This is an important opportunity for localities and businesses nationwide to showcase their potential and strengths, connect with partners, and work towards sustainable development in the new era.

Participating in the 1st Autumn Fair – 2025, Nghe An province presented a unique exhibition space, showcasing typical and unique industrial, rural industrial, and OCOP products, reflecting the creative essence and local cultural identity.
In particular, at the "Essence of Vietnamese Culture" section, chaired by the Ministry of Culture, Sports and Tourism, Nghe An participated with the theme "Go to arrive – Arrive to love," showcasing the province's brand, tourism potential, and culture. The Nghe An tourism booth was designed harmoniously and subtly, combining images of the majestic natural landscapes of western Nghe An, the blue sea of Cua Lo, famous historical and cultural heritage sites, and the representative intangible cultural heritage of humanity – Nghe Tinh folk songs. The warm, rustic color palette, along with friendly and approachable imagery, created a space imbued with the essence of Nghe An, attracting numerous visitors to explore and learn more.

Mr. Nguyen Xuan Quynh, a tourist from Hanoi, shared: “The Nghe An province tourism booth is very impressive, showcasing rich traditional culture. I am very interested in exploring Nghe An's eco-tourism and cultural tours.”
Throughout the fair, the Nghe An tourism booth hosted numerous activities including exchanges, introductions of new tour routes, and the signing of cooperation agreements to promote investment and tourism products between travel businesses inside and outside the province. Visitors could explore, take photos, and learn about prominent destinations such as the Kim Lien historical site – the birthplace of President Ho Chi Minh, Cua Lo beach, Pu Mat ecological tourist area, Thanh Chuong tea island, etc.
In addition, the organizers also offered an exciting experience with the "Lucky Wheel" program, where visitors had the chance to win attractive prizes such as free resort and spiritual tourism vouchers – a token of gratitude and an invitation for visitors to the beloved Nghe An region.
In particular, the performance of Nghe Tinh folk songs – a representative intangible cultural heritage of humanity – at the exhibition area created a warm and intimate atmosphere, leaving many beautiful impressions on visitors. This contributed to spreading traditional cultural values and promoting the image of the people and tourism of Nghe An to friends both domestically and internationally.

Mr. Tran Xuan Cuong, Deputy Director of the Nghe An Department of Culture and Sports, said: “We hope that through the first Autumn Fair in 2025, the image of Nghe An – a safe, friendly, and attractive destination – will be more widely disseminated. Tourism businesses will have the opportunity to seek, expand connections, and cooperate in investment, thereby helping Nghe An tourism develop rapidly and sustainably, becoming a key economic sector of the province.”
The first Autumn Fair – 2025 dedicates 50 booths to tourism and travel businesses, showcasing tour programs, travel packages, and many special offers. The event is not only a place for business networking and investment promotion, but also an opportunity for Nghe An's tourism industry to affirm its position, spread the message "Go to visit – Visit to love," and promote the image of the friendly, dynamic, and culturally rich homeland of President Ho Chi Minh to a wide range of domestic and international tourists.
Source: https://baonghean.vn/nghe-an-quang-ba-ban-sac-and-tiem-nang-du-lich-tai-hoi-cho-mua-thu-lan-thu-i-2025-10309450.html






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