Green living trend - isolation in the East leads high-end cash flow
A new generation of homeowners is redefining the standards for choosing luxury housing. The report “Vietnam Real Estate Consumer Psychology 2024” by Batdongsan.com.vn shows that 86% of buyers prioritize products associated with green spaces and 88% are willing to spend 5-10% more for a place with low construction density, harmonious landscape and well-managed environmental quality. This clearly reflects the shift in consumer behavior: from prioritizing central locations to seeking long-term, peaceful and private living standards. Meanwhile, according to the latest report from CBRE, the second quarter of 2025 recorded only more than 1,000 low-rise apartments for sale in Hanoi , a sharp decrease compared to the previous quarter; but the number of transactions reached about 2,600 units, showing that real demand is still extremely sustainable despite increasingly limited supply.

In that context, projects with synchronous planning, ecological landscape and transparent legal status become the focus of real buyers. Following this trend, Noble Palace Long Bien - a luxury villa project of Sunshine Group is emerging as a new symbol in the East, converging all the factors that elite customers expect: prime location, private living standards and sustainable accumulated value over time.

Noble Palace Long Bien: Rare property in the inner city core with value increasing over time
For the first time in the East of Hanoi, a collection of villas with classical European art influences is crafted to 5-star standards, combining heritage architecture, personalized design, premium sustainable materials and sophisticated craftsmanship by leading artisans. That is Noble Palace Long Bien - a collection of 172 super VIP villas in the "limited" edition located in the planning of the Hanoi Software Technology Park Urban Area, known as the "new prosperous coordinates" of the East of the Capital.
With land area from 116-465m², total floor area from 210 - 690m²/unit, 100% of the villas here have private swimming pools, private gardens and multi-purpose spaces that can be customized according to the owner's lifestyle - from movie theaters, cigar lounges to wine galleries or creative studios... This is the "Quiet Luxury" living model that is popular with the upper class around the world.

Currently, the project is launching an extremely attractive sales policy. Customers who buy Noble Palace Long Bien villas will receive a discount of 1 - 1.5% on the total value of the product according to each subdivision - a significant incentive for products in the super luxury segment. Along with that is a 36-month free management incentive, helping owners save hundreds of millions of VND in the first three years while still fully enjoying 5-star standard service.
The most valuable highlight lies in the policy for customers who pay early: the homeowner will receive a high-end interior finishing package worth 20 million VND/m² of construction floor (including VAT). With a floor area of 210 to 690m², the gift value can range from more than 4 billion VND to nearly 14 billion VND - equivalent to the total cost of completing a luxury villa. Notably, in case the customer does not have a need to customize their own space, the value of the interior gift package will be deducted 100% from the selling price, creating the most flexible financial advantage for customers. This is considered an attractive policy that not all projects support.

Customers can use the loan form to own the most luxurious "home resort" villas in Long Bien.
Customers using financial leverage will be supported with loans up to 70% of the contract value, with 0% interest support within 18 months from the first disbursement, or 12 months from the date of handover, whichever comes first. At the same time, the principal debt will be deferred during the interest support period. This is a rare "financial leverage" opportunity in the super luxury villa segment, helping customers easily own large assets without having to use too much equity immediately.

Market analysts believe that with attractive sales policies, approaching handover progress and the affirmed real values of the "Sunshine House" brand, Noble Palace Long Bien is converging all the elements to become the center of cash flow attraction in the coming time. In the context of Long Bien land value continuing to maintain growth momentum, the limited edition villa collection in the project not only brings a high-class residential experience but also opens up the opportunity to own a sustainable legacy asset for future owners.
Source: https://congluan.vn/noble-palace-long-bien-tung-uu-dai-chua-tung-co-voi-goi-qua-tang-noi-that-len-toi-gan-14-ty-dong-10320351.html






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