Developing reformed opera on digital platforms

In addition to performing on traditional stages, many Cai Luong artists have been making products and posting them on YouTube channels and digital platforms. This is a direction that shows the effort to bring the nation's traditional art closer to the audience, especially the young.

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People's Artist Bach Tuyet regularly posts music products on TikTok, YouTube, and collaborates with many young artists such as Hoang Dung, DTAP... to bring her traditional yet modern projects to the audience. By establishing the TikTok channel Co Ba Bach Tuyet, "Cai Luong Chi Bao" shared that she wanted to prove that young people do not turn their backs on traditional art. "Young people will find what they need. The proof is that my projects are always noticed and loved by young audiences," People's Artist Bach Tuyet said.

Meritorious Artist Nhu Huynh also has a YouTube channel with more than 110,000 followers to date. Many of her products have reached hundreds of thousands to millions of views, typically the neo-traditional song Purple Sunset with 12 million views, the neo-traditional song Sea of ​​Love with 1.2 million views, the neo-traditional song Missed Countryside Love with more than 345,000 views...

The collaboration between People's Artist Bach Tuyet, singer Hoang Dung, musician Hua Kim Tuyen and 14 Casper in the MV "Come listen to mother's lullaby" has so far reached more than 20 million views on YouTube.

Photo: FBNV

Sharing with Thanh Nien reporter, Meritorious Artist Nhu Huynh said that the idea of ​​bringing Cai Luong to the digital platform comes from her concerns and passion for the profession. She expressed: "If artists do not proactively go to where the audience is present, traditional art will easily fall behind. I do not create a digital platform to follow the trend but because I want Cai Luong to continue to live in modern life. When posting excerpts, ancient songs or behind-the-scenes practice, I see that Cai Luong still moves young people, we just need to tell that story in a new rhythm of life."

Similarly, Meritorious Artist Vo Minh Lam also had a series of products reaching millions of views when he decided to bring Cai Luong to YouTube. Along with performing on traditional stages or in art programs, this direction also helps him reach more young audiences. "This is no longer a choice, but an inevitable step forward for art. There, each artist can go beyond the boundaries of the stage to reach a completely new audience. The important thing is that we do not see the digital platform as a "rival" of the stage, but as an open space, where Cai Luong finds a new breath, a new way of telling stories and the opportunity to spread more widely," Meritorious Artist Vo Minh Lam shared.

Meritorious Artist Vo Minh Lam has a series of products reaching millions of views when he brought Cai Luong to YouTube.

Photo: FBNV

Previously, Meritorious Artist Dieu Hien also created her own YouTube channel, a place to share memories associated with the Cai Luong stage and meet audiences. Meanwhile, People's Artist Thanh Dien diligently posted videos about his life, sharing performance excerpts of his wife - the late People's Artist Thanh Kim Hue, as a reminder of the golden age of the talented female artist.

In addition to posting excerpts on YouTube and TikTok, many cai luong artists choose to collaborate with young singers to further promote the traditional art form. Not only People's Artist Bach Tuyet, but Meritorious Artist Vo Minh Lam also attracted attention when collaborating with Minh Sang in Ruc sang luc tre Viet Nam or Meritorious Artist Thoai My collaborating with H-Kray in Phan hoa mau son , hoping to bring cai luong closer to young people.

" INVESTMENT IN CULTURE"

Developing cải lương on digital platforms is a great opportunity for artists to expand their audience. This is also considered a diary, a place to keep their dedicated products. However, along with favorable conditions, artists also face many challenges. With the development of many types of music today, cải lương needs innovation and systematic investment, even if it is only on a digital platform.

Meritorious Artist Nhu Huynh admits that compared to the cost, the income from working on YouTube is not large. Meanwhile, to have a well-prepared product, she needs a filming crew, good sound equipment and spend a lot of time practicing. Regardless of material things, Meritorious Artist Nhu Huynh believes that the value received from this direction is worth cherishing. "I reach audiences that were previously difficult for the stage to reach, such as students, busy working people... They watch an excerpt, a vọng cổ verse, and then text that "the first time I heard cải lương, it was so good". Just that much, I think it's worth it. I see this as an investment in culture, not business. Artists who live in the hearts of the audience are the most sustainable "source of income", Meritorious Artist Nhu Huynh shared.

Meritorious Artist Nhu Huynh said the idea of ​​bringing reformed opera to a digital platform came from his concerns and passion for the profession.

Photo: FBNV

According to Meritorious Artist Nhu Huynh, the traditional stage gives her emotions, singing and acting techniques, and discipline for the profession. Therefore, she reminds herself that no matter how many clips or livestreams she records, the real sound of the instrument, the stage lights, and the audience's attention are what forge a true artist. From that perspective, Meritorious Artist Nhu Huynh believes that the digital platform helps spread, and the stage is where an artist is nurtured, so they need to go together because without one, it is not complete.

Sharing the same view, Meritorious Artist Vo Minh Lam said that in addition to modern thinking and access to technology, cultivating singing voices and learning performance skills is necessary. According to him, on the digital platform, young singers need to learn how to tell stories and build images to spread the beautiful image of Cai Luong to the public. He said: "Whether standing in front of the camera or under the stage lights, artists must still maintain the spirit and soul of Cai Luong with sophistication, uniqueness and beauty."

With many opportunities to express themselves, young cai luong artists also face many pressures. Therefore, whether on traditional stages or developing art on digital platforms, young faces need to maintain their "roots" which are systematic through vocal training and performance practice. Traditional art does not allow for laziness. Young faces learn how to use technology, but tell the cai luong story with beautiful images, good sound, and a simple yet modern perspective. In addition, the matter of perseverance and kindness towards the profession, each song, each role also needs attention. As Meritorious Artist Nhu Huynh shared: "I believe that when young artists know how to combine traditional hearts with modern thinking, cai luong will continue to live, continue to spread in a stronger and more intimate way than before."

Source: https://thanhnien.vn/phat-trien-cai-luong-tren-nen-tang-so-185251204230704892.htm