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Jinba Ittai driving style - the intangible value that Mazda uses to win over consumers.

Báo Dân tríBáo Dân trí11/07/2024


Despite being an independent and decisive woman at work, Lan Huong, 29, a department head at a media company in Hanoi , was quite hesitant when choosing her first car.

"Actually, I'm not very knowledgeable about cars, but I believe I can sense whether a car is right for me by directly touching and test-driving it. First, I have to like the car, then explore the interior, and only then consider the driving experience and the joy of operating it," Ms. Huong shared.

Phong cách lái Jinba Ittai - giá trị vô hình để Mazda chinh phục người dùng - 1

The Mazda CX-30 offers a unique and enjoyable driving experience.

After learning about the unique Jinba Ittai driving style, Ms. Huong was very excited to experience Mazda models in the price range of around 700 million VND. After several test drives, Ms. Huong decided to choose the Mazda CX-30 2.0 Premium version. To date, after nearly half a year of owning the car, she says she is still very satisfied with her choice.

Like most first-time car buyers, Ms. Huong couldn't help but feel nervous behind the wheel of a new car. "For me, the Mazda model gives me a strangely confident and familiar feeling. After adjusting my seating position, I drove the car with almost no pressure because I felt I could control every movement of the car, the view was clear, and all the features on the car were within easy reach," Ms. Huong added.

That's also the general feeling of most Mazda drivers because this car line was developed by Japanese engineers in the "Jinba Ittai - Human-Horse Unity" style, meaning that the driver and the car are one, unified in all three aspects: sight, touch, and feel.

Phong cách lái Jinba Ittai - giá trị vô hình để Mazda chinh phục người dùng - 2

Mazda CX-5 - the best-selling SUV model.

Besides their beautiful and attractive design, Mazda vehicles also prioritize visibility, especially from behind the steering wheel, allowing drivers to easily observe their surroundings. This is why Mazda models have a streamlined A-pillar and rearview mirrors positioned on the doors, minimizing blind spots.

The Jinba Ittai philosophy is also reflected in subtle details such as the center console being within easy reach, and the extended "saddle" so that steering doesn't require the rider to unnecessarily raise their elbows or stretch their shoulders.

Mazda's driver's seats not only offer multi-directional power adjustment, but the sliding and lifting mechanisms are also designed based on ergonomic research. As a result, regardless of the driver's body size, they can find a comfortable seating position in Mazda vehicles, eliminating fatigue even during long journeys.

Phong cách lái Jinba Ittai - giá trị vô hình để Mazda chinh phục người dùng - 3

The Mazda CX-8 elevates the driving experience.

Furthermore, the unique Jinba Ittai driving style is a distinguishing feature of the new generation of Mazda vehicles, contributing to the success of the Japanese automaker. These are also the core values ​​of the Mazda brand: focusing on the driver, catering to every sense, and emphasizing the exhilarating experience.



Source: https://dantri.com.vn/o-to-xe-may/phong-cach-lai-jinba-ittai-gia-tri-vo-hinh-de-mazda-chinh-phuc-nguoi-dung-20240711095102318.htm

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