Tan A Dai Thanh was honored in the Top 10 Strong Brands

At the Vietnam Strong Brands 2024 awards ceremony held on October 16th, Tan A Dai Thanh was outstandingly honored in the Top 10 Strong Brands - Pioneers of Innovation. This award is a testament to Tan A Dai Thanh's strong progress in innovation and affirms the distinct competitive position of a leading multi-industry economic group in Vietnam and the region.

The Strong Brand Award, organized annually by Vietnam Economic Times (VnEconomy), is one of the most prestigious awards in the economic and business sector in Vietnam. With comprehensive evaluation criteria ranging from management capabilities and business operations to innovation strategies, this award not only recognizes the sustainable development of businesses but also affirms the position of brands with foresight, clear strategies, and a commitment to contributing to the national economy.

As of 2024, Tan A Dai Thanh has been in the Top 10 Strongest Brands in Vietnam for over 10 consecutive years. In the context of a volatile market and economic downturn directly impacting the company's production and business activities, a strategy of innovation and comprehensive technology application to optimize costs, improve product quality, and create a competitive advantage is a key to sustainable growth. As a multi-industry group with three pillars: Industrial Production – High Technology – Real Estate, Tan A Dai Thanh clearly recognizes the value that innovation brings to the Group's development.

Ms. Nguyen Thuy Dung, Deputy General Director of Tan A Dai Thanh Group, represented the Group in receiving the Top 10 Strong Brands – Pioneers of Innovation in 2024 award.

Ms. Nguyen Thuy Dung, Deputy General Director of Tan A Dai Thanh Group, stated: “The spirit of innovation at Tan A Dai Thanh Group is a major movement implemented on all fronts, from production and business to services, from operational management to every task carried out by our staff and employees. Our guiding principle is to be a pioneer and leader in innovation, applying advanced technology, and providing superior quality solutions and products for a pure standard of living.”

According to representatives from Tan A Dai Thanh, innovation has given the Group a distinct competitive position in all three core business areas. Specifically, the industrial production sector has invested in modern imported production lines. Tan A Dai Thanh proudly affirms its leading role in the market thanks to its pioneering development of new product lines, meeting the increasingly diverse needs of Vietnamese consumers. According to research reports from independent organizations, key products such as stainless steel tanks, plastic tanks, solar water heaters, and electric water heaters from Tan A Dai Thanh achieve the highest sales volume in the domestic market. Beyond providing individual products, Tan A Dai Thanh also focuses on providing comprehensive solutions for homes and construction projects. With a portfolio of up to 16 product lines in the industrial sector, the group offers customers a comprehensive experience, from advanced clean water storage solutions to smart and energy-efficient systems. This is a testament to Tan A Dai Thanh's commitment to continuous innovation and improving product quality to provide the best experiences for customers.

In the field of technology, the Group has focused its resources on researching new technologies and global trends to develop new, highly applicable solutions such as the EQHome comprehensive home utility solution and the SmartHome – SmartCity smart solution for buildings and real estate projects.

In particular, Tan A Dai Thanh's real estate sector fully inherits the finest values of the industrial manufacturing and technology sectors, and, through partnerships with leading companies such as Daewoo E&C, ChungHo Nais (Korea), ONE Landscape (Hong Kong), Dark Horse (Australia), etc., establishes unique, pure, and integrated smart ecosystems from homes to urban areas, strongly contributing to the economic, cultural, and social development of the locality.

After more than three decades of development, on the occasion of its 30th anniversary, Tan A Dai Thanh announced its new brand identity and a new development strategy, "Symbolizing Value - Spreading Prosperity," for its next journey. This special strategy maximizes the potential and strengths of both internal and external resources to realize the goal of expanding globally, exporting products to European and American markets, and establishing Vietnamese brands on the international economic map.

The Top 10 Strong Brands – Pioneering Innovation 2024 award is clear evidence of the Group's success – continuously improving and developing to realize its goal of conquering domestic and international markets, delivering high-quality products and comprehensive solutions, and contributing to the economic and social development of the country.

Source: https://tanadaithanh.vn/tan-a-dai-thanh-duoc-vinh-danh-top-10-thuong-hieu-manh-tien-phong-doi-moi-sang-tao-2024/