Create opportunities for businesses to capture and exploit the market

The 2024 Business Matching Program between Suppliers in the North Central Region and Export Businesses and Trade Promotion Organizations, held in the first week of June 2024 in Dong Ha City, Quang Tri Province, attracted the participation of over 80 suppliers and 10 distributors, supermarket chains, and import-export units from provinces and cities nationwide. This year, the program focused on business networking rather than networking, thus creating many opportunities for businesses to seek contracts, increase sales, and buy, sell, and exchange products.

Creating opportunities for businesses to seize and exploit the market.

At the business networking event, businesses and distributors exchanged information about products to explore investment cooperation - Photo: TT

As a company specializing in the production of fish cakes, Yummy Food Co., Ltd. ( Quang Binh ) has continuously researched and developed new products in the field, building a roadmap for expanding its factory. The company's fish cakes have achieved OCOP 3-star status and are recognized as a typical rural industrial product of Quang Binh province. Mr. Nguyen Tan Nam, Deputy Director of the company, said that by participating in this trade connection program, the company hopes to connect with businesses in Quang Tri province to purchase seafood as raw materials for production.

Coming from Ha Tinh province, businesses such as KC Ha Tinh Co., Ltd., Duc Phuc Co., Ltd., Cuong Nga Honey Cooperative, Thu Hang Turmeric Starch Production Facility, and Hoa Anh Medicinal Herb Production Facility showcased their distinctive products such as Ngoc Mam rice, cu do (a type of candy), turmeric starch, kudzu starch, Centella asiatica extract, spring roll wrappers, and ginseng. Nguyen Tan Thanh, representative of KC Ha Tinh Co., Ltd., shared that Ha Tinh businesses wish to learn from the experiences and cooperate in investment and product distribution with provinces and cities in the North Central region to expand their market and increase market share.

To enhance the effectiveness of trade connections, the organizers have "matched" local authorities, businesses, and distributors with each other so that both sides can directly negotiate to promote and sell Vietnamese goods.

During negotiations and discussions seeking investment cooperation opportunities, many businesses and production facilities registered to connect with Ecofarm Pay, a distribution channel for typical Vietnamese products, belonging to Ecofarm Pay Group Joint Stock Company. Ms. Bui To Nga, Executive Director of the Ecofarm Pay Project Management Board, said that Ecofarm Pay is a project to establish fixed and sustainable points for displaying, promoting, and distributing Vietnamese goods nationwide.

According to the plan, in the period from 2022 to 2025, the project will build and pilot the operation of showrooms, consumer goods supermarkets, and retail stores, with an expected 3 standard construction sites and 100 affiliated sites in a number of key provinces and cities, including Quang Tri.

“By participating in this program, we realize that Quang Tri province has many OCOP products with potential for suppliers to connect with the Ecofarm Pay project's retail chain to supply the market with high-quality Vietnamese products, OCOP products, regional specialties, and typical rural industrial products. Recently, we have connected and introduced the cereal flour products of Tran Lan Production Facility in Trieu Phong district into our system, and they have been very popular with customers. In today's program, many producers of products such as essential oils, herbal extracts, turmeric starch, etc., have registered to participate in connecting with the Ecofarm Pay distribution chain.”

The program connecting suppliers with export businesses and trade promotion organizations is a practical solution that encourages businesses to increase production, boost sales, and introduce typical and potential local products to international trade promotion agencies, importers, processors, and exporters both domestically and internationally.

In 2023, through trade conferences in which Quang Tri businesses participated, dozens of contracts were signed and distribution and sales networks were expanded. For example, Thien Bao Co., Ltd. signed a contract to supply vegetable noodles to Tu Son Chau Doc supermarket; Anh Bach Trading and Manufacturing Co., Ltd. signed contracts to supply vegetable noodles, brown rice noodles, mixed grain cakes, and rice cakes to Winmart (Hanoi), BGRMart supermarket, Duc Thanh supermarket, Dabaco Bac Ninh Commercial Center, and B11 Kim Lien self-service supermarket.

Dinh Son Mai Thi Thuy Herbal Extract Company Limited has signed a contract to supply herbal extracts including bitter tea extract, milk thistle extract, Polygonum multiflorum extract, and Passiflora extract to Bao Minh Agricultural Products Trading and Processing Joint Stock Company; Quang Tri General Trading Corporation has signed a contract to supply Sepon organic rice to Luong An Food Company Limited; Tran Lan Clean Agricultural Products Production and Trading Company Limited has signed a contract to supply vegetable noodles, perilla powder, herbal tea, and lotus powder to LynnTimes Hotel and Resort Management Joint Stock Company...

According to Tran Phi Tuong, Deputy Director of the Provincial Investment, Trade and Tourism Promotion Center: “At the 2024 trade connection program between suppliers in the North Central region and export businesses and trade promotion organizations, 54 memoranda of cooperation were signed.”

This will contribute to promoting e-commerce channels to boost online connectivity, bringing products from Quang Tri province and other provinces and cities to e-commerce platforms, establishing online distribution channels, and facilitating cross-border exports through e-commerce.”

Thanh Truc

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