Implementing the OCOP Program in Hanoi: Aiming for high-quality products imbued with cultural identity

Focus on 3 main pillars

With more than 3,400 recognized products, accounting for more than 1/5 of the total number of OCOP products in the country, Hanoi is the leading locality with a pioneering role in building brands, developing products and enhancing the value of typical local products.

According to the Hanoi Department of Agriculture and Environment, in the coming time, to create a unique identity for OCOP products, the city aims to develop products towards high quality, with great added value and imbued with the cultural identity of Thang Long - Hanoi.

Vice Chairman of the National Assembly Le Minh Hoan visits Bat Trang craft village. Photo: Contributor

Based on that orientation, Hanoi will focus on three main pillars. Regarding the preservation and promotion of traditional cultural values, currently, the whole city has 1,350 craft villages, accounting for 40% of the craft villages nationwide, of which 337 typical traditional crafts, craft villages and craft villages have been recognized. Taking advantage of Hanoi's traditional craft villages and craft villages to develop products imbued with local cultural identity, associated with unique product stories, reflecting the history and cultural values of the Capital.

In addition, Hanoi will promote connections with tourism and e-commerce. Develop OCOP products associated with tourism craft villages and creative design centers, while promoting e-commerce to increase access to consumers. Hanoi will focus on typical products, such as handicrafts, processed foods, and clean agricultural products, to build a prominent and highly competitive Hanoi OCOP brand.

The final pillar is to implement innovation and standardize quality. The city encourages OCOP entities to apply science and technology, improve designs, packaging, and traceability to meet the needs of domestic and international markets, especially demanding markets.

Elevating international brands

Currently, the world has 68 craft villages in 28 countries recognized as members of the World Network of Creative Craft Cities. Vietnam has 2 recognized craft villages: Bat Trang and Van Phuc.

The joining of the two craft villages Bat Trang and Van Phuc into the World Creative Craft Network is a golden opportunity to raise the level and expand the market for Hanoi's OCOP products. This is an important milestone, opening up great opportunities for OCOP products.

Hanoi's craft villages are focusing on developing brands to increase the value of OCOP products. Photo: Dinh Loc

On that basis, Hanoi will focus on raising the international brand of its products. Craft villages such as Bat Trang and Van Phuc can take advantage of their international reputation to promote OCOP products, especially handicraft products, to the global market.

In addition, Hanoi will also develop creative products. Specifically, it will encourage OCOP entities in these craft villages to innovate designs and apply modern technology to create unique products that meet international consumption trends; and promote the connection of OCOP products with traditional craft villages to create unique products with high artistic value.

In the process, connecting tourism and trade is also a regular and important activity to build the brand and image of the product. Hanoi will promote the development of craft villages into cultural tourism destinations, craft village tourism combined with creative design centers and OCOP product sales, creating unique experiences for domestic and foreign tourists. At the same time, promote international cooperation to learn from experience, transfer technology, and expand export markets. This event not only enhances the value of OCOP products but also contributes to promoting Hanoi's culture and people to the world.

Strengthen post-quality control

Hanoi currently leads the country with 3,463 OCOP products, including: 9 5-star products, 19 potential 5-star products, 1,576 4-star products and 1,859 3-star products. To ensure the development orientation of OCOP products towards high quality, high added value and imbued with the cultural identity of Thang Long - Hanoi, post-inspection of product quality is also an important step that the city focuses on.

Accordingly, Hanoi will establish interdisciplinary inspection teams of the city to evaluate the quality of products after classification, and at the same time conduct random sampling to analyze and test product quality, resulting in product samples that comply with standards on food hygiene and safety, traceability, and product quality.

Deputy Chief of Office of the Hanoi New Rural Development Program Coordination Office Ngo Van Ngon visits the OCOP product display booth in Tuong Mai ward. Photo: Minh Phu

In addition, a system for managing and monitoring the quality of OCOP products will be built through information technology, including codes, barcodes and traceability stamps. Products that do not maintain quality or do not meet the criteria will have their OCOP certification revoked, ensuring brand reputation.

Hanoi will also strengthen training, organize training courses on production management, quality management, and international standards for OCOP subjects. We are committed to maintaining the reputation of the OCOP program by combining strict management and supporting capacity building for subjects.

( Information page in coordination with the Office of Coordination of the New Rural Development Program of Hanoi City)

Source: https://daibieunhandan.vn/thuc-hien-chuong-trinh-ocop-o-ha-noi-huong-den-san-pham-chat-luong-cao-mang-dam-ban-sac-van-hoa-10392952.html