The quintessence of regional specialties converges at the first Autumn Fair - 2025

The first Autumn Fair – 2025 is a large-scale trade promotion event, gathering hundreds of businesses, cooperatives and craft villages across the country. The fair offers a diverse display space, honoring typical products of each locality, contributing to promoting Vietnamese brands and promoting the consumption of agricultural products, OCOP products domestically, as well as for export.

Báo Tin Tức•27/10/2025

From Dak Lak province, Ms. Nguyen Thi Dung, representing Le Son Coffee Production Company Limited, brought to the first Autumn Fair - 2025 her hometown specialty, pure coffee.

Photo caption — Coffee booth from Dak Lak attracts visitors.

Ms. Nguyen Thi Dung said that by harmoniously combining pure Robusta, Arabica and Culi coffee from the “coffee capital” of Dak Lak, LESON CAFÉ has a gradually mellow bitter taste, mixed with a passionate aroma. “Our coffee is grown on farms in the Central Highlands, all products are guaranteed to be of high quality and clean according to green production methods,” Ms. Dung said.

Mr. Pham Nguyen Hoai An, CEO of Khang Bird Nest Company, Khanh Hoa, said that his business brought famous local bird nest products to the fair. “Today is the second day of the fair, but many businesses have worked with us, promising to have new contracts signed. During the 10 days of the fair, I hope to sell out all the products and get more orders, as well as find new partners,” said Mr. An.

According to Mr. Pham Nguyen Hoai An, the current strategy of Yen Sao Khang is to focus on the domestic market to expand market share and hopes that State agencies will continue to create playgrounds like this Autumn Fair, to support businesses in finding partners, distributors, and supermarket chains to sell directly.

Ms. Nguyen Thi Oanh, Le Gia Company added that currently, Le Gia's products have also covered most major supermarkets such as Winmart, BigC, Aeon, in addition to reputable clean food store systems nationwide. Coming to the first Autumn Fair - 2025, the company hopes to introduce traditional, safe products to people across the country and bring Vietnamese culinary passports to the world ...

At the booth of Son La province on October 27, the number of visitors was bustling. Ms. Lo Thi Hanh, representative of the Department of Industry and Trade of Son La, said that typical fruits such as hawthorn, custard apple, avocado, orange... were favored by customers and quickly sold out. The Department's goal is to promote agricultural products, introduce the culture and people of Son La to tourists nationwide.

At the booth of Thien Phong Import Export Company Limited (Lao Cai), Ms. Hoang Huyen Thuong said that the number of customers in the first two days was quite large. Customers were mainly interested in dried buffalo meat, smoked pork, smoked sausage, Muong Khuong chili sauce and other agricultural products. Ms. Thuong commented that the feedback from customers was positive: "Everyone was interested and excited when seeing and enjoying Lao Cai products...".

According to Ms. Thuong, the annual fairs are a valuable opportunity to develop the local economy and expand the market: “We also connect with major partners, supermarket chains and wholesale customers nationwide. This is especially important in the last months of the year, when consumer demand increases.”

She expressed her hope that fairs would be organized more frequently and more widely to promote trade, advertise regional products, support businesses in sustainable development and connect effectively with the market.