Korea Tourism Organization and Vingroup cooperate to promote cultural and tourism exchange

On May 25th, the Korea Tourism Organization and Vingroup Corporation signed a memorandum of cooperation aimed at promoting cultural and tourism exchanges between Vietnam and Korea.

This forms the basis for the two parties to jointly organize large-scale events with a strong Korean influence in Vinhomes urban areas, as well as promote Vingroup's products and services to the Korean community. According to the cooperation agreement, the two parties will collaborate on promoting and organizing cultural and tourism events in Vinhomes' destination urban areas nationwide, contributing to the spread of Korean culture in Vietnam. Both parties also commit to conducting cultural and tourism promotion activities. Specifically, the Korea Tourism Organization will support the introduction of brands and products such as Vinhomes, VinFast , Vinpearl, Vincom, etc., to the Korean community in Vietnam as well as to people in Korea. Conversely, Vingroup will cooperate with the Korea Tourism Organization to promote and develop incentive tourism to Korea.

On May 25-26, Vingroup also collaborated with the Korea Tourism Organization to organize a series of Korean festival events, including the Korea Travel Festa and the Summer K-Day event. Photo: D.H.

The collaboration between the two sides kicked off with the Korea Travel Festa and Summer K-Day events, held on May 25th and 26th at K-Town and VinWonders Wave Park, within the Vinhomes Ocean Park 2 urban area. The highlight of Korea Travel Festa was K-POP and V-POP performances, and booths promoting tourism products and services for the Korean community and Hallyu fans; while Summer K-Day was a burst of authentic Korean-style entertainment and experiences. Following Vinhomes Ocean Park 2, this series of cultural activities will continue to be expanded by the Korea Tourism Organization and Vingroup with increasing scale and quality at Vingroup destinations nationwide, promising to bring exciting cultural, recreational, and entertainment events to the community.

The Korean influence is now quite evident in some Vinhomes urban areas, promising to become a leading residential and investment destination for the Korean community in Vietnam. Photo: D.H.

According to Mr. Lee Hak Ju, Vice President of the Korea Tourism Organization , since establishing diplomatic relations in 1992, Vietnam and Korea have achieved significant cooperation in many fields, such as politics and economics. "Notably, people-to-people exchanges have been very vibrant, with the number of tourists between the two countries exceeding 4 million in 2023 alone. Through the signing of the cooperation agreement between Vingroup and the Korea Tourism Organization today, both sides set a common goal of expanding exchanges and further promoting tourism cooperation and cultural exchange between the two countries in the future," Mr. Lee shared. Mr. Nguyen Viet Quang, Vice Chairman of the Board of Directors and General Director of Vingroup, stated that with the active support from the Korea Tourism Organization, Vingroup will simultaneously implement cultural events, experiential activities, and outstanding services aimed at Korean customers and residents. "We are also perfecting the planning of products and destinations to better serve the community," Mr. Quang emphasized. It is evident that the Korean influence is quite clearly displayed in some Vinhomes urban areas, creating "touchpoints" that attract the Korean community in Vietnam as well as Vietnamese people who love Korean culture, such as the K-Town "Korean street" at Vinhomes Ocean Park 2, the K-Park cultural park at Vinhomes Royal Island, the KGS international school at Vinhomes Ocean Park 1, Vinhomes Grand Park… Besides infrastructure, Vingroup and the brands within the Group's ecosystem also regularly organize many entertainment, art, and culinary events with a distinct Korean flavor, such as the K-Day in K-Town, K-Food Fair, K-Festival in Grand Park… attracting tens of thousands of attendees, creating particularly meaningful Korean festivals.

The signing ceremony of the memorandum of cooperation between the Korea Tourism Organization and Vingroup Corporation took place in the context of the two governments having established a comprehensive strategic partnership, with a particular focus on promoting cultural exchanges, developing new tourism products, and boosting two-way tourist exchanges. The Korean community in Vietnam is currently the 10th largest overseas Korean community in the world and the second largest in Southeast Asia. Vietnam is also the leading market in Southeast Asia in terms of both the number of tourists in general and MICE tourists in particular visiting Korea.

D.KHOA - PHUONG HO

Source: https://tuoitre.vn/tong-cuc-du-lich-han-quoc-va-vingroup-hop-tac-thuc-day-giao-luu-van-hoa-du-lich-20240526194646319.htm