Top 10 most attractive cities in the world in 2025 according to Euromonitor

Paris has once again affirmed its position as the world's most attractive city, marking its fifth consecutive year at the top. According to the "Top 100 City Destinations Index 2025" report published by market research firm Euromonitor International, the French capital continues to lead thanks to its perfect combination of developed tourism infrastructure, rich cultural heritage, and the allure of iconic landmarks.

This year's ranking is based on 55 rigorous criteria, categorized into six main groups: economic efficiency, tourism policy, safety, sustainability, and overall attractiveness. The cities honored are not only popular destinations but also leaders in creating high-quality and sustainable tourism experiences.

A journey through 10 of the most worthwhile cities to visit in 2025.

1. Paris, France: The City of Lights never gets old.

With its well-developed tourism infrastructure and rich cultural heritage, Paris continues to be a dream destination for travelers worldwide. From the majestic Eiffel Tower to the ancient Louvre Museum, the city always knows how to captivate people with its romantic and artistic beauty.

A panoramic view of Paris with the Eiffel Tower, the symbol of the world's most attractive city in 2025. — Paris continues to hold its position as the most attractive city in the world.

2. Madrid, Spain: A vibrant cultural hub.

Maintaining its second-place position, Madrid captivates visitors with its dynamic tourism economy, reasonable costs, and vibrant cultural and entertainment scene. Its open and friendly policies are also a major plus, making Madrid one of the most livable and exciting cities to explore in Europe.

A bustling street corner in Madrid, the city that ranks second on the list of attractive destinations. — Madrid is highly regarded for its vibrant cultural and entertainment life.

3. Tokyo, Japan: A crossroads of tradition and the future.

As the highest-ranked Asian representative, Tokyo made a strong impression with its modern transportation infrastructure and capacity to host international events. The city is a harmonious blend of ancient temples and skyscrapers, offering a diverse experience for all visitors.

The bustling Shibuya intersection reflects the dynamism of Tokyo, the third-ranked city. — Tokyo stands out for its blend of traditional culture and modern urban life.

4. Rome, Italy: The Eternal City

Rome maintained its 4th place ranking thanks to the allure of its historical heritage, including the Colosseum, the Vatican, and the Trevi Fountain. The city is a living museum, where every street corner tells a story, attracting a steady stream of visitors across generations.

The majestic Colosseum in Rome is one of the heritage sites that contribute to the city's allure. — Rome continues to be a timeless destination for travelers worldwide.

5. Milan, Italy: The capital of fashion and design.

Ranked 5th, Milan is Italy's financial, fashion, and design center. The city's appeal stems from the magnificent Duomo cathedral, prestigious fashion weeks, and high-end boutiques, attracting a stream of tourists who combine business and leisure.

The magnificent Duomo cathedral, a symbol of Milan, the fashion center of the world. — Milan impresses with its international fashion weeks and high-end shopping ecosystem.

6. New York, USA: The city that never sleeps.

New York continues to assert its position among the leading cities thanks to its strong economy and diverse entertainment scene. From the Statue of Liberty and Times Square to Broadway theaters, the city consistently manages to keep visitors entertained for extended periods with its unique experiences.

New York City streets, lined with skyscrapers, reflect the city's dynamism. — New York is highly regarded for its ability to retain tourists for extended periods.

7. Amsterdam, Netherlands: A destination for sustainability.

Amsterdam is highly regarded for its sustainable tourism policies and efforts to control overcrowding. Besides its historic canals and the Van Gogh Museum, the city is also attractive for its cycling culture, green spaces, and eco-friendly experiences.

The tranquil canals and distinctive architecture of Amsterdam, Netherlands. — Amsterdam maintains its appeal through its green spaces and cycling culture.

8. Barcelona, Spain: A blend of sea and heritage

Rising two places from last year, Barcelona is now in 8th position thanks to improvements in infrastructure and urban tourism management. The city is a blend of beach tourism, unique architectural heritage, and vibrant culture, while also enhancing sustainability through stricter accommodation management.

Barcelona boasts unique architecture, a city that harmoniously blends the sea and its heritage. — Barcelona combines beach tourism, heritage, and unique architecture.

9. Singapore: A model of a modern city.

Ranked 9th, Singapore is a model of a green and smart city. Iconic landmarks such as Marina Bay Sands and Gardens by the Bay, along with an efficient public transport system, help the island nation lead the region in safety, infrastructure, and tourism technology.

Gardens by the Bay is dazzling at night in Singapore. — Singapore is a leading transit and shopping hub in Asia.

10. Seoul, South Korea: The allure of a cultural wave

Rising to number 10, Seoul impresses with its blend of the traditional charm of Gyeongbokgung Palace and the modernity of bustling shopping districts. The K-pop wave, street food, and beauty tourism industry have contributed to the irresistible appeal of the South Korean capital.