Top 7 Latest Summer Travel Trends 2025 Will Be Formed

1. Night tourism (Noctourism)

Night tourism includes travel experiences that take place at night (Image source: Collected)

Noctourism is a combination of "nocturnal" and "tourism", including travel experiences that take place at night, from visiting late-night museums to exploring bioluminescent beaches and watching the aurora borealis. Currently, in Vietnam, there are many historical sites and museums that have launched night tours that create special emotions for visitors, including "Sacred Night" (Hoa Lo Prison), "The Quintessence of Confucianism" (Temple of Literature - Quoc Tu Giam), "Decoding the Imperial Citadel of Thang Long", Show Tinh Hoa Bac Bo, ... have created many impressions in the hearts of the travel community, especially night tourism.
Overseas, solar activity is expected to peak at its highest level in decades in 2025, creating a huge amount of charged particles that interact with the Earth’s atmosphere, providing opportunities to see the spectacular aurora borealis. Award-winning British travel company Trailfinders has suggested Lapland (Finland), Norway’s Lofoten Islands, along with Svalbard and Iceland as ideal destinations to enjoy this magnificent phenomenon. Nighttime travel fits perfectly with one of the core tenets of the travel industry: connecting people with the wider world . It is predicted to be a popular summer travel trend in 2025.

2. Calmcations

In the coming years, peaceful vacations will still be a trend that many people pursue and will continue to improve (Photo source: Collected)

Peaceful holidays or trips that focus entirely on creating a sense of tranquility will continue to be popular in 2025. Noise is becoming a particular concern, following a World Health Organization (WHO) report that noise pollution, especially from traffic, is the second leading cause of health problems in Western Europe. Remember, in recent years the phrase “healing” has been widely shared on social media, in the coming years, this will continue to be a trend that many people pursue and continue to improve.
Havila Voyages has launched “silent retreats” along the Norwegian coast, allowing travellers to escape the noise of everyday life, with noise measuring stations and live noise forecasts that compare decibel levels to major cities like New York, Paris and London. Unplugged, meanwhile, offers tech-free cabins in the UK and Europe with a mission to “enable connected people to truly disconnect,” while the new Majamaja resort in the Helsinki archipelago features a series of self-sufficient, architect-designed cabins that let you immerse yourself in nature. All of which shows that, in the current climate, “escape” in travel isn’t just about getting away from everyday life, it’s also about getting away from technology.

3. Tourism combined with artificial intelligence (AI)

We can expect technology to play a bigger role in travel planning (Image source: Collected)

We can expect technology to play a bigger role in travel planning: travel tech company Amadeus found that nearly 50% of its customers plan to prioritize the use of generative AI by 2025. However, the survey also found that many travel businesses are still struggling to adopt the technology; they could learn from Bywlich, a zero-flying travel company that has developed its own AI tool to simplify multi-country itineraries and schedules, addressing one of the major challenges facing European travel.
Other companies like Tripadvisor are also using generative AI to build travel itineraries, while more airports are replacing paper luggage tags with AI technology to help organize luggage more efficiently. At Hyatt hotels, AI-powered beds can monitor your heart rate, movement, and blood pressure to help you sleep better and more comfortably.
However, technology has not always been well received. According to research by the Association of Travel Agents and Tour Operators (ABTA), Gen Zers today are almost as likely to look to traditional travel brochures for travel inspiration as they are to browse the web, suggesting that the technology trend is not universal.

4. The return of romantic getaways

Meeting new friends in real life becomes one of the five key predictions for 2025 (Image source: Collected)

With the rise of digital comes digital burnout, especially in relationships. According to a 2024 Forbes Health survey, 79% of Gen Zers feel fatigued from online dating. How can we combat this? Globetrender and Amadeus’ travel trends report listed meeting new people in real life as one of the top five predictions for 2025.
Whether you find “holiday love” or not, connecting and making friends is easier than ever with the rise of group trips and solo travel. G Adventures and Flash Pack are two of the many companies expanding their options for solo travelers looking for social adventures.

5. Off-the-beaten-path destinations become mainstream

Tourists want to go to places where they are warmly welcomed (Photo source: Collected)

After the serious problems of overtourism in 2024, “fringe” destinations are on the rise. Byway notes in its 2025 travel trends report that “travelers want to go to places where they feel welcomed.” The company also points to a trend of “destination dupes” – places that are similar in beauty to popular destinations, such as a traveler who might instead go to Cornwall and choose Norfolk.
Other iconic destinations are also moving off the traditional tourist map. Trailfinders ranks Uzbekistan among its top destinations, while luxury tour operator Scott Dunn rates the islands of East Africa, thanks to new hotels in Zanzibar and Madagascar and a new luxury cruise experience in the remote Aldabra archipelago.
According to Airbnb, the top 20 hot destinations in 2025 include Milton Keynes and East Sussex, based on search trends and cities that have been on the wish list. However, the list also includes Rome, Tokyo and Milan, cities that have been under pressure from overtourism in 2024, suggesting the problem is far from over.

6. Cool holidays and off-peak safaris

Tourists find safari tours increasingly interesting (Photo source: Collected)

For those accustomed to vacationing in southern Europe, the question has shifted from “where’s hot?” to “where’s cool?” As temperatures in traditional summer vacation spots around the Mediterranean continue to set records, climate change is increasingly influencing travel behavior. Scott Dunn has noted a 26% increase in bookings to Finland and Norway by 2024, and predicts that tourists will increasingly flock to northern Europe, where summer temperatures hover in the mid-20s.
Seasonal changes are not just affecting beachgoers, they’re affecting wildlife enthusiasts too. Scott Dunn’s peak safari month has shifted from December to March, due to changes in climate and costs. Climate change is a reality, and both the tourism industry and visitors are adapting.

7. Nostalgic travel

Taylor Swift is said to have strongly boosted the global tourism industry thanks to the "Eras" tour (Photo source: Collected)

Will '90s music legends Oasis and Eminem follow Taylor Swift in creating a travel boom in 2025? Pop star Taylor Swift is credited with giving a major boost to global tourism with her "Eras" tour, which ends in December 2024. While music tourism is a prominent trend, the comeback tours of Eminem and Oasis reflect another trend: nostalgia tourism.
Globetrender calls this the “New Age” trend and says that as millennials enter middle age, the vacations they loved as children will be reborn. It predicts a boom in adult summer camps in the US, a rise in interest in Eurocamps (camping holidays in Europe), and a proliferation of nostalgic spaces like Polly Pocket on Airbnb by 2024. It’s perhaps a sign that we’re looking for a peaceful respite from the uncertainties of the modern world.
Under the summer travel trends of 2025, the global travel industry is witnessing a dramatic change in both the way we explore and the reasons to pack our bags. From magical night trips, peaceful vacations, the explosion of AI technology to the desire to find childhood memories, all reflect the deeper needs of modern people: the search for real connection, genuine relaxation and memorable experiences. No matter how the world changes, the desire to explore and enjoy the colorful beauty of life is always a journey that never stops.

Source: https://www.vietravel.com/vn/am-thuc-kham-pha/xu-huong-du-lich-he-2025-v17203.aspx