The key to improving the status of agricultural products

Digitalization is becoming an important driving force to help our province's agricultural products expand their markets, improve their competitiveness and increase consumer confidence. From applying QR codes for traceability, electronic diaries to expanding online sales, many businesses and cooperatives have proactively transformed themselves, creating high-quality agricultural product brands in the context of a constantly fluctuating market.

Yen Thuy green bud tea products of 2-9 Hoa Binh One Member Co., Ltd. are known by many people through e-commerce trading floors.

Expanding the market through digital platforms

Currently, the whole province has thousands of agricultural products with QR codes to trace their origin. This data system provides information on production processes, safety certification, quality testing... helping consumers authenticate their origin in a transparent and convenient way.

Many local specialties such as Kim Boi bamboo shoots, Long Coc tea, Doan Hung grapefruit, Thanh Son sour meat, Tam Dao honey... have been widely distributed on major e-commerce platforms. Online revenue of many units generally maintains stable growth, even in periods of strong market fluctuations.

At 3T Cooperative - Cao Phong Agricultural Products, digital transformation is being systematically implemented in both production and trade. Ms. Vu Thi Le Thuy - Director of the Cooperative said that the unit has applied electronic production logs, prepared to install automatic irrigation systems, and put into use many sales software and post-harvest processing and preservation processes. Digitalization helps the Cooperative reduce costs, optimize management and improve quality control.

In terms of trade, the cooperative promotes sales via the Internet and social networks, expanding its customer base inside and outside the province. This is a suitable direction in the context of fluctuating agricultural markets, requiring units to be more proactive in promotion and consumption.

The Cooperative is supplying specialty oranges such as yellow-heart oranges, sugar oranges, Canh oranges, V2 oranges, Xa Doai oranges... Along with fresh products, the Cooperative has developed orange jam, freeze-dried oranges, orange detox, orange essential oil and is planning to expand with fresh orange juice and orange molasses. The Cooperative's goal is to build a closed value chain, increase the value of Cao Phong oranges and gradually strengthen the brand of local agricultural products.

In Tam Dao commune, Tam Dao Bee Joint Stock Company owns a production system that meets Good Manufacturing Practice (GMP) standards and complies with international food safety standards (FSSC 22000), ensuring that the processing and packaging process is strictly controlled. Chairman of the Board of Directors of Tam Dao Bee Joint Stock Company Nguyen Quang Truong emphasized: Digitalization is an important solution to help businesses promote effectively, make information transparent and build trust with consumers.

For the international market, digitalization makes it easier for customers to learn, compare and differentiate between honey lines, especially between natural honey, sugar-fed honey and wild honey. This is key information that directly affects the purchasing decisions of foreign consumers - a group of customers who demand high standards of naturalness and safety.

Most export markets prioritize naturally raised honey products, without the intervention of sugar or chemicals. Thanks to digital channels, businesses can demonstrate transparent production processes, provide clear traceability data, helping customers identify real value and feel secure in choosing the company's products.

Thanks to digitalization, processed products of 3T Cooperative - Cao Phong agricultural products reach many customers.

Accelerating digital transformation

In recent times, businesses, cooperatives and business households in the province have actively brought agricultural products to digital platforms and social networks. Thanks to the advantage of rapid dissemination, these channels help brands reach thousands of new customers, promote interactions and receive direct feedback. From there, businesses can easily grasp tastes and adjust business strategies promptly and effectively.

Mr. Tran Trung Hieu - Deputy Head of the Trade Department, Department of Industry and Trade affirmed that information transparency is a prerequisite for agricultural products to go far. Only when data is provided clearly and fully traceable, will products be able to build trust and expand the market.

In fact, many enterprises and cooperatives in the province have replaced manual recording methods with electronic diaries, helping to save 30-40% of management time, creating a foundation for building production chains according to VietGAP, HACCP, and GlobalGAP standards.

Along with production, digital branding activities are also being promoted. Enterprises invest in identity systems, promotional videos , product introduction websites, standardized photo sets... to increase the ability to reach young customers, while opening the way to penetrate demanding international markets.

However, digital transformation in agriculture still faces certain barriers. Some farmers have limited technological skills; technological infrastructure in some areas is not yet synchronized; operating costs of digital platforms are still high for small-scale cooperatives. These are factors that need to be addressed to maximize the effectiveness of digital agriculture.

It can be seen that digitalization has brought clear benefits to local agricultural products such as improving productivity, reducing costs, increasing transparency and expanding product consumption markets. When data and technology are widely applied, farmers and businesses will be more proactive in production, improving quality and increasing product value.

With the support of the government, businesses and people, Phu Tho is gradually building a comprehensive digital agricultural ecosystem, creating a foundation for sustainable development of Dat To agriculture, improving competitiveness, and reaching out to domestic and international markets.

Hong Trung

Source: https://baophutho.vn/chia-khoa-nang-vi-the-nong-san-243797.htm