For the first time, Ho Chi Minh City has a 'non-sleeping' bookstore on Nguyen Hue walking street.

With a prime location on Nguyen Hue walking street, right in the heart of Ho Chi Minh City, Phuong Nam Nguyen Hue Bookstore has just opened, becoming a "never-sleep" reading culture address when it opens 24/7 to serve readers and tourists.

On the morning of December 6, Ho Chi Minh City launched the first "never-sleeping" bookstore model. On the busiest and most vibrant walking street in Ho Chi Minh City, at a beautiful location - the corner of Nguyen Hue and Ngo Duc Ke (12Bis Nguyen Hue), Phuong Nam Cultural Joint Stock Company introduced a new cultural space - modern, dynamic, intimate and sophisticated - with many impressive display models.

Phuong Nam Bookstore "never sleeps" on the corner of Nguyen Hue - Ngo Duc Ke walking street

Photo: QUYNH TRAN

Customers experience modern shopping model, convenient payment

Photo: QUYNH TRAN

Phuong Nam plans to open more "never-sleeping" bookstores in Hanoi's Western Quarter and Da Nang.

Talking about the "no sleep" idea, General Director of Phuong Nam Culture Joint Stock Company Vo Thi Hoang Quan said: "We decided to implement this model after a week of testing the new 'interface' of Phuong Nam Book Store on Nguyen Hue walking street. Many young people came to read books and shop, then international tourists , domestic tourists who wanted to have a great night experience... all came to ask worriedly: when will the bookstore close? This made us very grateful and had to find an answer right away: why not open a sleepless book space when the actual need is so real. Therefore, Phuong Nam's sleepless bookstore was born since December 6".

Talking to Thanh Nien reporter, General Director Vo Thi Hoang Quan shared: "Phuong Nam Nguyen Hue Bookstore carries with it the dream of becoming a touch point of knowledge and emotions in the heart of the city center. Visitors come here not only to buy books but also to relieve tired emotions...".

At night, the "never-sleep" bookstore attracts a lot of readers and tourists.

Photo: QUYNH TRAN

Foreign and domestic visitors enjoy the 24/7 open cultural space.

Photo: QUYNH TRAN

"We want to convey a message about a sustainable development journey that integrates many breakthroughs, where intellectual, cultural and creative values ​​are always placed at the center. This is also a testament to the efforts of Vietnamese businesses in maintaining and spreading kindness, good hearts and youthful spirits in the community. After this bookstore, we may open more sleepless bookstores in Hanoi's Western streets and Da Nang's Western streets," Ms. Vo Thi Hoang Quan added.

Source: https://thanhnien.vn/tphcm-lan-dau-co-nha-sach-khong-ngu-tren-pho-di-bo-nguyen-hue-185251206102559125.htm