Young people are supporting OCOP products.

Creating high-quality products with local identity, providing stable jobs for people, and contributing to socio-economic development... these are the benefits gained from developing products that meet the standards of the "One Commune, One Product" (OCOP) program. Recognizing this, the youth of Dat Moi have organized many activities to support OCOP products, helping to bring them closer to consumers.

The livestream session " Phu Tho Youth Helping Agricultural Products Soar to New Heights" was organized by the Provincial Youth Union at the launching ceremony of the 2024 Summer Youth Volunteer Campaign.

Last May, at the launch of the 2024 Summer Youth Volunteer Campaign, the Provincial Youth Union organized a livestream session titled "Phu Tho Youth Helping Agricultural Products Soar." The livestream, conducted on two social media platforms, Facebook and TikTok, included a series of activities showcasing products, giving away gifts, and interacting with viewers about agricultural products, including many OCOP (One Commune One Product) products such as fermented pork, tea, and salt-cured chicken. In over an hour of livestreaming, the program attracted over 800 shares, more than 200,000 views, and nearly 9,000 positive comments and reviews about the products. This demonstrates the appeal of distinctive specialty products and OCOP products, contributing to the dissemination of traditional cultural values ​​and the unique characteristics of the ancestral land, and showcasing the pioneering volunteer role of young people in participating in the socio-economic development of the province.

The products displayed at the " Agricultural Product Promotion and Exhibition Day, linked with local tourism and honoring successful ethnic minority youth entrepreneurs" attracted a large number of people to visit and shop.

Recently, to celebrate the successful conclusion of the 6th Provincial Youth Union Congress, term 2024-2029, the Provincial Youth Union organized the "Agricultural Product Promotion and Tourism Promotion Day and Commendation and Award Ceremony for Successful Ethnic Minority Youth Entrepreneurs" at Van Lang Park stage, Viet Tri City. The event featured 20 booths showcasing exemplary businesses and cooperatives, as well as successful youth entrepreneurs from 13 districts, towns, and cities, along with partner organizations throughout the province.

Hundreds of high-quality agricultural products, characteristic of each locality, were displayed and introduced at the stalls, such as: Vinh Lai pear guava, Tu Xa safe vegetables, tapioca dumplings, Son Vi fermented rice... from Lam Thao district; Tu Da fermented fish, Phong Chau cassava cakes, grey oyster mushrooms... from Phu Ninh district; Phu Ho green tea, Ta Quyet mooncakes, turmeric starch... from Phu Tho town...

The festival attracted a large number of people to visit and shop. Mr. Ha Quang Huy from Tuy Loc commune, Cam Khe district, shared: "I am very satisfied with my shopping experience at the festival. The products on display are very diverse in type and design. I chose to buy 20 boxes of fermented pork, 3 kg of sturgeon fish cakes, and 3 boxes of mooncakes for my family to use and as gifts for relatives and friends."

At the festival, the Yen Lap District Youth Union had the largest number of products on display and promotion, with 18 typical and distinctive OCOP products such as: sticky rice with chicken wings, herbal wine, sturgeon fish cake, Luong Son green tea, dried cinnamon, sticky rice cakes, and steamed rice cakes... The products displayed at the booth met the criteria of origin, labels, uses and instructions for use, and 100% of the products had publicly listed prices that matched the selling prices of the units, businesses, and cooperatives.

Comrade Vu Dinh Ngoc, Secretary of the Yen Lap District Youth Union, said: "This is a practical and useful activity of young people in promoting and boosting the consumption of OCOP products, contributing to economic development based on the potential, strengths, and available resources in the locality."

The Facebook fanpage "Youth Booth of the Ancestral Land" promotes and introduces OCOP products of the province.

The Provincial Youth Union has created the fanpage "Youth Booth of the Ancestral Land" to introduce and promote the province's products that have been certified as OCOP products, such as Thanh Ba purple bud tea, Tan Son corn wine, Yen Ky green tea, Cat Tru sticky rice cake, and startup products of youth union members. Although newly launched, the fanpage currently has nearly 700 likes and over 1,000 followers, along with many positive shares and comments about the products. The creation of the "Youth Booth of the Ancestral Land" fanpage keeps pace with the trend of applying digital transformation in all areas of life, contributing to the development of the digital economy and helping to improve the production and business efficiency of units, enterprises, and cooperatives producing OCOP products in the province.

Through practical and meaningful activities, the youth of the ancestral land have contributed to "giving wings" to OCOP products, helping them "fly far," while simultaneously stimulating consumer demand to promote the development of OCOP products, improving socio-economic life, and contributing to building an increasingly prosperous and beautiful homeland.

Ha Trang

Source: https://baophutho.vn/tuoi-tre-dong-hanh-cung-san-pham-ocop-216779.htm