Why does HC shower gel become the choice of Vietnamese people in the safe beauty trend?

In the world, the trend of “clean beauty” - safe and sustainable beauty is becoming the new standard. In Vietnam, consumers are also shifting to prioritizing personal care products with gentle ingredients, clear origin and skin-friendly. In particular, shower gel is one of the product lines that has recorded the most obvious changes.

According to Statista's 2024 report, the personal care industry in Vietnam is estimated to be worth about 2.66 billion USD and is expected to grow at an average of 2.97% per year until 2028. This shows that Vietnamese people's demand for beauty is constantly increasing, especially in daily skin care products such as shower gel.

In the group of shower gel products that focus on safety, HC shower gel is of interest to many users thanks to its formula that combines Japanese technology and natural ingredients imported from Thailand.

While a few years ago, consumers mainly chose shower gel based on scent and advertising, now the criteria of “paraben-free, sulfate-free, non-drying” have become the new standard. This change is reflected in industry reports. According to MISA /AMIS citing Nielsen 2024, consumers are willing to spend more on products with quality and safe ingredients.

Additionally, in the report “Overview of the cosmetics market in Vietnam” from GMP, consumers with higher incomes tend to spend more on cosmetics, reflecting the link between income and the criteria for choosing better quality products.

Along with that, the ability to buy online and refer to user reviews has changed the way of choosing. Customers today not only rely on advertising but also rely on real reviews from the community, compare ingredient lists and compare prices before deciding to buy. This is the reason why products with transparent information, clear origin and international certification are always the priority choice of Vietnamese consumers.

HC shower gel is a product imported from Thailand, where the cosmetics industry has a strict quality control process and is famous for its gentle skin care products, suitable for tropical climates.

According to statistics recorded on the Shopee platform (10-2025), HC shower gel achieved an average rating of 4.9/5 stars, in which most of the positive feedback came from users who appreciated its mildness and natural fragrance.

The product is manufactured according to an exclusive formula, extracted from nature, supplemented with vitamins E and B5, helping to deeply cleanse while still moisturizing, suitable for the sensitive skin of Vietnamese people.

HC shower gel, produced on a modern Japanese technological line, meets CGMP standards, ensuring international quality management standards in cosmetics.

As Vietnamese consumers increasingly focus on health and the environment, brands like HC are likely to set new standards for the personal care market in the coming years.

With the increasing awareness of health, Vietnamese consumers are becoming more cautious in choosing body care products. The mentality of “safety first, effectiveness later” is gradually replacing the previous “fragrance is good”. According to Nielsen Vietnam, 72% of consumers are willing to pay more for products with natural ingredients and safety certification.

Consumers are not just concerned about the skin, they are also considering the impact of products on the environment. Many international and domestic brands are shifting to environmentally friendly packaging, reducing plastic and https://hcvietnam.com.vn/ is also gradually catching up with this trend, through minimalist design, focusing on core functions instead of elaborate packaging.

In addition, modern consumers tend to trust real-life experiences from the community more than one-way advertising. Transparency of product information, safety certification and commitment to sustainable development are becoming factors that help brands like HC gain consumer trust.

The trend of choosing HC shower gel and safe body care products is reshaping Vietnamese consumer habits. With the combination of Japanese technology, Thai production standards and a commitment to transparency and sustainable development, HC shower gel is becoming a typical choice for a safe beauty lifestyle in Vietnam in 2025.

Source: https://baocantho.com.vn/vi-sao-sua-tam-hc-tro-thanh-lua-chon-cua-nguoi-viet-trong-xu-huong-lam-dep-an-toan-a192517.html