Sixteen years after launching its unit-linked insurance product line, Prudential adds a new fund to its PRULink portfolio – “PRUlink Green Future”.
Prudential Vietnam Life Insurance Company Limited (Prudential) officially announces its new unit-linked fund, PRUlink, focused on sustainable development and responsible investment, named "PRUlink Green Future". This is the first unit-linked fund in the life insurance market, offering customers who own unit-linked insurance products the option to invest in a sustainable manner.
"PRUlink Green Future" is oriented towards sustainable development and responsible investment.
The first unit-linked fund with a sustainable development orientation in the Vietnamese life insurance industry.
"PRUlink Green Future" is the 7th fund in the PRUlink portfolio of unit-linked insurance products, managed by Eastspring Investments Vietnam. Prior to the launch of "PRUlink Green Future," Prudential's unit-linked life insurance products already offered 6 investment funds for customers to choose from based on their risk tolerance, including PRUlink Vietnam Equity, PRUlink Growth, PRUlink Balanced, PRUlink Sustainable, PRUlink Vietnam Bonds, and PRUlink Protection.
Thus, 16 years after launching its unit-linked insurance product line, Prudential adds a new fund to its PRULink portfolio – "PRULink Green Future". By participating in unit-linked insurance products, in addition to financial protection and the opportunity to invest in assets in the long term, customers choosing the PRULink Green Future fund also make a positive contribution to the Sustainable Development Goals (SDGs) as defined by the United Nations.
"PRUlink Green Future" is managed by Eastspring Investments Vietnam Fund Management Company.
The distinguishing feature of "PRUlink Green Future" lies in its asset and portfolio selection criteria. This fund will focus on responsible investing, where the business sectors of the companies selected for investment are benchmarked and classified based on reputable global standards.
The three main investment areas that "PRUlink Green Future" focuses on are those most relevant to Vietnam's socio -economic situation, including Climate, Health, and Progress.
Customers participating in the PRU-FLEXIBLE INVESTMENT, PHU-PROSPERITY, and PHU-PROSPERITY INVESTMENT unit-linked insurance products can choose to invest further, swap funds, or change the investment ratio between funds as soon as the "PRUlink Green Future" fund is launched through the PruOnline application, consultants, customer service centers, or Prudential's general agency offices.
Mr. Phuong Tien Minh, General Director of Prudential Vietnam, shared: " Sustainable growth is increasingly important for developing countries, especially Vietnam. As a model enterprise, Prudential understands its role and responsibility to customers, the community, and the economy as an insurance company and long-term investment asset manager in Vietnam. Therefore, diversifying the investment portfolio and focusing on responsible investment and sustainable development is becoming an inevitable trend. This orientation is also perfectly aligned with the market, clearly demonstrating Prudential's commitment to action and contributing to the realization of the Government's commitment to building Vietnam into a green economy and achieving the Net Zero target by 2050. "
" The PRUlink Green Future Fund, launched this time, is very much in line with the new consumer trends of today's customers, who prioritize sustainable development. The newly launched fund will provide customers with more investment options, contributing positively and proactively to the country's overall sustainable development goals ," Mr. Minh affirmed.
Sustainable investment is the preferred choice of customers.
Sustainable development is an inevitable trend worldwide. According to research by Kantar, 63% of consumers believe that implementing sustainable development is a responsibility of businesses. On their part, more than 50% have stopped using products and services that negatively impact the environment and society, and are willing to invest time and money to support businesses in achieving sustainability goals.
"PRUlink Green Future" is the newest "member" of Prudential's unit-linked insurance product line.
Sustainable development is a core element of Prudential. This is closely linked to the group's motto, "For Every Life, For Every Future." This strategy has been rigorously implemented by Prudential throughout its 25 years of establishment and development in Vietnam. In 2022, Prudential became an official partner in the Just Energy Transition Partnership (JETP) agreement, which the Vietnamese Government has joined with countries within and outside the G7 bloc. Simultaneously, Prudential is also a member of the Net Zero Asset Owner Alliance, committed to supporting the Vietnamese Government towards achieving net zero emissions by 2050.
Mr. Ngo The Trieu, General Director of Eastspring Investments Vietnam (Eastspring Vietnam), stated: " We choose to invest based on the principle of sustainability, in line with the Group's long-term strategy. As a responsible fund management and investment firm, we understand and believe that through sustainable investment, Prudential and Eastspring directly contribute to bringing positive values to present and future generations. "
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