WinCommerce expands convenience store system in rural areas

(CT) - According to a report by WinCommerce (the parent company of the WinMart/WinMart+ supermarket system), the company's net revenue in the first 6 months of 2025 reached VND 17,900 billion, an increase of 13.4% over the same period. In addition to revenue growth, WinCommerce is accelerating its nationwide expansion with a core strategy of penetrating deeper into rural areas, which account for more than 60% of Vietnam's population and still depend on traditional retail channels. In June, the company opened 61 new stores, bringing the total number of new stores opened since the beginning of the year to 318, of which nearly 75% of WinMart+ stores are located in rural areas.

Customers shop at a Winmart+ convenience store in Can Tho City.

According to data from the General Statistics Office ( Ministry of Finance ), in the first six months of 2025, total retail sales of goods and consumer service revenue at current prices are estimated to reach VND 3,416,800 billion, an increase of 9.3% compared to the same period last year (compared to an 8.9% increase in the same period of 2024). Of this, retail sales of goods in the first six months of 2025 are estimated at VND 2,613,100 billion, accounting for 76.5% of the total and increasing by 7.9% compared to the same period last year.

According to the Ministry of Industry and Trade , there are more than 1,200 supermarkets and over 300 shopping malls nationwide.

Text and photos: HL

Source: https://baocantho.com.vn/wincommerce-mo-rong-he-thong-cua-hang-tien-ich-o-khu-vuc-nong-thon-a188727.html